Senior care community staff face many challenges on the job, but periods of budget cuts can be especially difficult to navigate. Budget c... Read More »
Our aim with this report is to help you and your organization discover new ways to think about senior care practices and continue to impr... Read More »
Resident intake assessments play a crucial role in senior care, influencing resident safety, quality of care, and the overall transition ... Read More »
Search engine marketing is evolving quickly, and it can be difficult to keep up. Strategies that worked a year ago may already be outdate... Read More »
Whether you’re creating social media posts, website copy, or other marketing materials, a clear and consistent brand voice should shape e... Read More »
Senior care communities often prioritize physical health, but for many residents, spiritual well-being is just as important to their over... Read More »
The senior care industry relies heavily on technology and connectivity, which makes cyber breaches a serious and growing risk. According ... Read More »
Thursday | May 28, 2026 | 2 p.m. Eastern Panelists: Scott Sawicki, Senior Director of Growth Marketing at SafelyYou Josh Robison, DPT, PT... Read More »
Before a prospective resident or their family ever speaks with your sales team, they are already forming impressions. Video has become on... Read More »
Pet therapy can be a valuable addition to senior care communities, offering meaningful emotional and psychological benefits while encoura... Read More »
Personalization has become a cornerstone of marketing today. From delivering messages that resonate with specific audiences to improving ... Read More »
Communication in senior care communities is essential for many functions, playing a key role in resident safety, care, and quality of lif... Read More »
Your content calendar serves as the foundation of your senior care community’s blog and social media strategy. Done well, it creates alig... Read More »
Documentation plays a critical role in supporting resident health, safety, and regulatory compliance. However, in senior care communities... Read More »
Many senior care communities incorporate peer coaching into the orientation process—and for good reason. Peer coaching plays a critical r... Read More »
When many people picture a senior care community, they imagine a large, multi-story facility with dozens of private rooms. But a differen... Read More »
The pandemic accelerated the adoption of virtual tours across senior care, and the format has proven its staying power. Today, many commu... Read More »
Loss is an inevitable part of life in senior care communities, where residents may experience the deaths of close friends more than once.... Read More »
Balancing affordability with quality of care remains one of the senior care industry’s greatest challenges. For many older adults, howeve... Read More »
Implementing and sustaining a new process or system may seem like an overwhelming proposition to a busy director of nursing services (DNS... Read More »
As seniors’ needs and expectations continue to evolve, senior care communities are evolving with them. Niche offerings, including communi... Read More »
Outdoor spaces offer more than just aesthetic value for senior care communities. When thoughtfully designed, they actively support physic... Read More »
Leaders across senior living are increasingly turning to artificial intelligence (AI) to sharpen sales strategies, refine marketing effor... Read More »
The design of a space has a powerful influence on the people who inhabit it, which is why senior care communities place such a strong emp... Read More »
Dining is becoming a defining differentiator in senior care, pushing communities to rethink how food service fits into the overall reside... Read More »
Resident councils play a vital role in many senior care communities, offering residents a formal way to connect, collaborate, and contrib... Read More »
Maintaining proper hydration and nutrition is a constant priority in senior care, but it is especially critical in memory care programs. ... Read More »
The senior living industry has undergone tremendous change over the past few years. From the effects of the pandemic to staffing shortage... Read More »
