Paige Cerulli

Paige Cerulli is a contributing writer to i Advance Senior Care.

National Assisted Living Week: A Chance to Celebrate Assisted Living Communities

Whether your facility has participated in the past or is considering participating in 2021, this year’s NALW is particularly meaningful. Read More »

What the Long-Term Care Equality Index 2021 Reveals About LGBTQ Inclusion in Senior Care Settings

LGBTQ seniors fear being discriminated against or not being able to get the care they need. Read More »

Strategies for Improved Staff Communications

Strong, timely staff communication is essential to a senior living community’s success. Read More »

How One Senior Living Community Makes Staff Retention a Priority

Management at Virginia's Goodwin House found unique and effective ways to support staff during the pandemic. Read More »

Designing Resident Safety Plans for Senior Care Facilities: Best Practices

A detailed, well-thought-out plan can enhance both resident safety and family engagement and comfort levels. Read More »

Lessons from a New Senior Care Survey About the Impacts of the Pandemic

The pandemic has not only reshaped the senior care industry; it’s also reshaped how family caregivers and older adults feel about senior care. Read More »

How to Use Automation in Your Marketing Funnel

Knowing how to best use automation within your marketing funnel is key to a successful implementation. Read More »

Best Practices for Introducing Therapy Animals to a Senior Living Setting

To keep visits safe and positive, it’s important to carefully choose the therapy animals that you bring in. Read More »

How to Choose the Right Technology Partner for Your Senior Care Facility

A talented technology partner can help you make the most of your tech systems and prevent potential problems before they occur. Read More »

The Role of Innovation in Rebuilding the Senior Care Industry

The future of telehealth and the post-pandemic evolution of virtual care will play a key role moving forward. Read More »

The Future to Evaluating Brain Health Could Lie in Virtual Reality

Virtual reality offers more than entertainment – it’s now being used to analyze brain health. Read More »

How One Senior Living Facility is Learning From COVID-19 and Moving Forward in 2021

One owner is taking lessons learned from the pandemic to move forward with increased awareness and improved planning. Read More »

How the Pandemic Affected Senior Placement

One expert says families are still somewhat nervous but more open to having their loved one move to residential care. Read More »

How Senior Care Facilities Can Harness the Benefits of Meditation for Residents and Staff

Meditation offers many benefits, from increased relaxation to lowered stress and more. Read More »

The Post-Vaccine Senior Care Industry: What Changes Lie Ahead

While more and more senior care facilities reach greater vaccination numbers in residents and staff, the steps that those facilities take next may differ. Read More »

What We Can Do to Preserve the Future of Long-Term Care

The long-term care industry faces multiple challenges, many of which were in existence before the pandemic. Where do we go from here? Read More »

The Growing Role of AI in the Senior Care Industry

What options are best for your facility, and how can you best get started using AI? Read More »

Caregiver Voices: Caregivers Reflect on the Pandemic

As we’ve navigated the pandemic, many caregivers have taken on new roles and faced new challenges. Read More »

Creating a Landing Page for Your Senior Care Facility: Best Practices

A landing page is an essential element of a marketing funnel, and the quality of your landing page can drive or decrease conversions. Read More »

How to Support Families and Residents Through the Joy and Grief of Reopening Visits

The first in-person visits after lockdown can evoke a wide range of emotions in residents and family members alike. Read More »

Marketing Senior Care During the Pandemic, Part 2: How to Create the Ideal Marketing Funnel

The marketing funnel is an essential element of any senior care facility’s marketing plan. Read More »

Rethinking Workforce Management in the Post-Acute Care Space

Workforce management is a challenge in any industry, but the post-acute care industry faces multiple unique challenges. Read More »

Creative Ideas for Marketing Senior Care Facilities During the Pandemic

It’s essential for facilities to deliver consistent messaging and transparency across all of their marketing platforms. Read More »

How an Assisted Living Residence Used Anti-COVID Biotechnology to Reclaim Normalcy

Learn how The 80th Street Residence was able to transition back to a more regular lifestyle for residents. Read More »

Marketing Senior Care During the Pandemic, Part 1: Best Practices to Follow

The pandemic has reshaped senior care facility marketing, while also making effective marketing more important than ever. Read More »

How Senior Care Facilities Can Best Implement and Use Resident Security Technology

Thanks to advancements in resident security technology, facilities have access to more tools than ever before. Read More »

The COVID-19 Vaccine: Where Are We Now?

With multiple efforts underway to ensure seniors are vaccinated, we are now starting to see positive results. Read More »

Reforming the Survey Process: An Interview with Alan C. Horowitz

Many within the long-term care sector feel the Medicare/Medicaid survey system is in need of reform. Read More »

How the Senior Care Industry Stands to Benefit from the Gig Economy

While it might seem ideal to fill vacant positions with full-time, long-term staff, what if the solution rested with the gig economy? Read More »

Perspectives: Will People Return to Senior Care Facilities After the Pandemic? (Part II)

One expert predicts that the definition of facilities and the role they play will change, even if there is no dramatic physical restructuring. Read More »