Paige Cerulli
Paige Cerulli is a contributing writer to i Advance Senior Care.
Putting Video to Work for Your Senior Care Community
Before a prospective resident or their family ever speaks with your sales team, they are already forming impressions. Video has become on... Read More »
Pet Therapy in Senior Care: How to Create Safe, Meaningful Experiences
Pet therapy can be a valuable addition to senior care communities, offering meaningful emotional and psychological benefits while encoura... Read More »
Make Every Message Matter: How Communities Can Use AI to Personalize Marketing and Outreach
Personalization has become a cornerstone of marketing today. From delivering messages that resonate with specific audiences to improving ... Read More »
How Senior Care Communities Can Strengthen Staff-to-Resident Communication
Communication in senior care communities is essential for many functions, playing a key role in resident safety, care, and quality of lif... Read More »
How to Develop a Content Calendar for Your Senior Care Blog and Social Media That Drives Real Results
Your content calendar serves as the foundation of your senior care community’s blog and social media strategy. Done well, it creates alig... Read More »
How Senior Care Teams Can Spend Less Time on Documentation and More Time with Residents
Documentation plays a critical role in supporting resident health, safety, and regulatory compliance. However, in senior care communities... Read More »
The Power of Peer Coaching: Building Skills, Confidence, and Collaboration Among Nursing Staff
Many senior care communities incorporate peer coaching into the orientation process—and for good reason. Peer coaching plays a critical r... Read More »
Could the Small Home Model Be the Future of Senior Living?
When many people picture a senior care community, they imagine a large, multi-story facility with dozens of private rooms. But a differen... Read More »
How A/B Testing Can Improve the Performance of Your Website Landing Page
Landing pages play a critical role in a senior care community’s marketing strategy. They’re often the first place prospective resid... Read More »
How to Capture and Convert More Leads From Virtual Senior Living Tours
The pandemic accelerated the adoption of virtual tours across senior care, and the format has proven its staying power. Today, many commu... Read More »
Grief Support in Senior Care: How to Help Residents Navigate Loss
Loss is an inevitable part of life in senior care communities, where residents may experience the deaths of close friends more than once.... Read More »
Rethinking Senior Care Pricing to Expand Access Without Sacrificing Quality
Balancing affordability with quality of care remains one of the senior care industry’s greatest challenges. For many older adults, howeve... Read More »
Marketing Niche Senior Living Services: How to Align Identity, Messaging, and Brand
As seniors’ needs and expectations continue to evolve, senior care communities are evolving with them. Niche offerings, including communi... Read More »
Designing Outdoor Spaces that Enhance Resident Wellness
Outdoor spaces offer more than just aesthetic value for senior care communities. When thoughtfully designed, they actively support physic... Read More »
How AI Is Reshaping Senior Living Sales and Marketing
Leaders across senior living are increasingly turning to artificial intelligence (AI) to sharpen sales strategies, refine marketing effor... Read More »
How to Create Memory Care Spaces That Promote Calmness and Connection
The design of a space has a powerful influence on the people who inhabit it, which is why senior care communities place such a strong emp... Read More »
How One Senior Care Community Restructured its Approach to Dining
Dining is becoming a defining differentiator in senior care, pushing communities to rethink how food service fits into the overall reside... Read More »
How Resident Councils Can Drive Positive Change in Senior Care Communities
Resident councils play a vital role in many senior care communities, offering residents a formal way to connect, collaborate, and contrib... Read More »
Strategies to Improve Hydration and Nutrition in Memory Care Settings
Maintaining proper hydration and nutrition is a constant priority in senior care, but it is especially critical in memory care programs. ... Read More »
Key Senior Living Trends to Watch in 2026
The senior living industry has undergone tremendous change over the past few years. From the effects of the pandemic to staffing shortage... Read More »
Elevating Sleep Quality in Senior Living: Practical Strategies That Support Health and Well-Being
Sleep plays a vital role in overall health and wellness. Poor sleep quality can disrupt emotional regulation, impair cognitive function, ... Read More »
How to Foster a Culture of Accountability Among Senior Care Staff
Senior care communities thrive on staff collaboration and teamwork, but their success also depends on staff accountability. Team members ... Read More »
Strategies for Effective Leadership During Staffing Shortages
Staffing shortages continue to challenge senior care communities, contributing to burnout and raising concerns about the quality of resid... Read More »
Building the Next Generation of Caregivers: How Organizations Can Effectively Recruit Gen Z Talent
Given the staffing shortages the senior care industry faces, recruitment is more important than ever. As the industry faces rising demand... Read More »
Best Practices to Improve Family Communication in Memory Care
Effective communication with residents’ family members is a cornerstone of quality memory care, yet it is often one of the most challengi... Read More »
AI in Senior Living Sales and Marketing: Key Trends to Watch in 2026
In this webinar, industry experts will discuss the top AI trends transforming senior living sales and marketing. You’ll hear how forward-thinking organizations are using AI to better understand family needs, boost occupancy, and increase sales and marketing effectiveness. Read More »
Creative Ways to Make the Holidays Extra Special for Memory Care Residents
Holiday celebrations are deeply meaningful for many memory care residents and their families. Continuing cherished traditions, even withi... Read More »
AI in Senior Living Sales and Marketing: Key Trends to Watch in 2026
Wednesday | December 17, 2025 | 2 p.m. Eastern Panelists: Cara Cassner Read More »
Honoring the Individual: A Person-Centered Approach to Memory Care
Person-centered care is reshaping the senior care industry, with especially meaningful benefits in memory care. By prioritizing each indi... Read More »
