Articles

Allison Wert, Marketing Manager, SmartBug MediaAllison Wert, Marketing Manager, SmartBug Media
Paige Cerulli Paige Cerulli | April 3, 2021

Marketing Senior Care During the Pandemic, Part 2: How to Create the Ideal Marketing Funnel

The marketing funnel is an essential element of any senior care facility’s marketing plan. Read More »
Rachel Schiff, senior vice president of product management, IntelyCareRachel Schiff, senior vice president of product management, IntelyCare
Paige Cerulli Paige Cerulli | April 2, 2021

Rethinking Workforce Management in the Post-Acute Care Space

Workforce management is a challenge in any industry, but the post-acute care industry faces multiple unique challenges. Read More »
Paige Cerulli Paige Cerulli | March 30, 2021

Creative Ideas for Marketing Senior Care Facilities During the Pandemic

It’s essential for facilities to deliver consistent messaging and transparency across all of their marketing platforms. Read More »
Paige Cerulli Paige Cerulli | March 27, 2021

How an Assisted Living Residence Used Anti-COVID Biotechnology to Reclaim Normalcy

Learn how The 80th Street Residence was able to transition back to a more regular lifestyle for residents. Read More »
Paige Cerulli Paige Cerulli | March 24, 2021

Marketing Senior Care During the Pandemic, Part 1: Best Practices to Follow

The pandemic has reshaped senior care facility marketing, while also making effective marketing more important than ever. Read More »
Avatar I Advance Senior Care | March 14, 2021

[Free CE Webinar] Infection Prevention in LTC, presented by Clorox Healthcare

Participants will learn how to create an effective and successful environmental cleaning & disinfection program in the LTC setting. Read More »
Alan C. Horowitz Alan C. Horowitz | March 11, 2021

View From the Trenches: Interview with Michael Wasserman, MD, CMD

Dr. Wasserman is an ardent proponent of improving the quality of life for our nation’s seniors. Read More »
Paige Cerulli Paige Cerulli | March 4, 2021

How Senior Care Facilities Can Best Implement and Use Resident Security Technology

Thanks to advancements in resident security technology, facilities have access to more tools than ever before. Read More »
syringe and vialssyringe and vials
Paige Cerulli Paige Cerulli | March 1, 2021

The COVID-19 Vaccine: Where Are We Now?

With multiple efforts underway to ensure seniors are vaccinated, we are now starting to see positive results. Read More »
Alan HorowitzAlan Horowitz
Paige Cerulli Paige Cerulli | February 25, 2021

Reforming the Survey Process: An Interview with Alan C. Horowitz

Many within the long-term care sector feel the Medicare/Medicaid survey system is in need of reform. Read More »
Paige Cerulli Paige Cerulli | February 25, 2021

How the Senior Care Industry Stands to Benefit from the Gig Economy

While it might seem ideal to fill vacant positions with full-time, long-term staff, what if the solution rested with the gig economy? Read More »
Ryan IwamotoRyan Iwamoto
Paige Cerulli Paige Cerulli | February 19, 2021

Perspectives: Will People Return to Senior Care Facilities After the Pandemic? (Part II)

One expert predicts that the definition of facilities and the role they play will change, even if there is no dramatic physical restructuring. Read More »
Doug WilcoxDoug Wilcox
Paige Cerulli Paige Cerulli | February 17, 2021

Increasing Census in Senior Care: 4 Customer Experience Strategies

With occupancy rates in senior care down significantly due to the pandemic, many care providers are working to climb back their census. Read More »
Mark PollackMark Pollack
Paige Cerulli Paige Cerulli | February 15, 2021

Understanding Depression Among Seniors

A recent survey found that nearly two-thirds of Americans age 65 and older who experience depression will not seek treatment. Read More »
Avatar I Advance Senior Care | February 11, 2021

New White Paper From Vernon Manor, a Facility on the Front Lines of COVID

Download a new white paper from a facility that has had an extraordinary track record against COVID. Read More »
Paige Cerulli Paige Cerulli | February 9, 2021

Fighting COVID-19-Related Loneliness in Senior Care Communities During the Winter

While many facilities were previously able to facilitate outdoor activities and visits, cold weather has put a stop to those activities in many areas. Read More »
Paige Cerulli Paige Cerulli | February 5, 2021

Perspectives: Will People Return to Senior Care Facilities After the Pandemic? (Part I)

Will more families opt to keep loved ones at home, rather than relying on senior care facilities? What would this mean for the industry? Read More »
Altarum imageAltarum image
Paige Cerulli Paige Cerulli | February 2, 2021

Key Findings About Nursing Home Resident Experiences During the Pandemic

The COVID-19 pandemic has altered not only how nursing homes function, but also how residents experience life. Read More »
Paige Cerulli Paige Cerulli | January 27, 2021

Fighting Senior Loneliness With Laughter

A certified Laughter Yoga Leader is bringing laughter yoga (virtually) to residents in senior care settings. Read More »
Avatar I Advance Senior Care | January 24, 2021

Special Report: Adaption and Innovation During COVID-19

Learn how other facilities are combatting COVID-19 and keeping residents and staff safe. Read More »
Karina Tama-Rutigliano Karina Tama-Rutigliano | January 22, 2021

Online Reviews for Senior Care Facilities: Do They Really Matter?

Plenty of genuine online reviews can go a long way toward creating trust and giving your facility credibility. Read More »
Avatar I Advance Senior Care | January 21, 2021

Leverage Technology to Better Serve Older Adults: Lessons from 2020 and Ideas for the Future Reduce Social Isolation in Senior Living

The resources in this new report can help senior care leaders learn from what other facilities are doing and better protect the seniors in your care. Read More »
Paige Cerulli Paige Cerulli | January 15, 2021

Best Practices When Implementing Virtual Tours

Not only are virtual tours ideal during this time, they also offer many benefits that can continue on after the pandemic has ended. Read More »
Paige Cerulli Paige Cerulli | January 12, 2021

Addressing Common Technology Security Issues in Senior Care Settings

Identifying and solving vulnerabilities can help a facility protect resident privacy and safety and ensure continuous operations. Read More »
Alan C. Horowitz Alan C. Horowitz | January 10, 2021

View From the Trenches: Interview with Keri Jaeger of Mount Evans Home Health Care & Hospice

In its 40 years of operation, Mount Evans has never refused to treat any patient who lacked insurance or the means to pay. Read More »
Paige Cerulli Paige Cerulli | January 8, 2021

Dementia Care During COVID-19

Implementing PPE and social distancing protocols while caring for residents with dementia brings an additional set of challenges. Read More »
Paige Cerulli Paige Cerulli | January 3, 2021

What Senior Care Facilities Need to Know About COVID-19 Liability

In addition to numerous other challenges, the pandemic brings significant legal complications that facilities need to be aware of. Read More »
Alison TeitelbaumAlison Teitelbaum
Avatar Jen Carsen | December 28, 2020

Alison Teitelbaum Joins Editorial Advisory Board of iAdvanceSeniorCare

Alison serves as Vice President at MCI USA, where she helps organizations achieve their strategic, advocacy, and programmatic goals. Read More »
Paige Cerulli Paige Cerulli | December 26, 2020

How Virtual Reality Is Keeping Seniors Entertained and Engaged During the Pandemic

Social distancing protocols require finding alternative ways to keep residents socially connected and engaged. Read More »
Cynthia MortonCynthia Morton
Avatar Jen Carsen | December 21, 2020

Cynthia Morton Joins Editorial Advisory Board of iAdvanceSeniorCare

Cynthia joined NASL as the Executive Vice President in September of 2010 and has led the organization to advocate for high quality care for the patients NASL members serve. Read More »
More Articles »
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