Articles

Danielle MyersDanielle Myers
Paige Cerulli | June 30, 2021

Designing Resident Safety Plans for Senior Care Facilities: Best Practices

A detailed, well-thought-out plan can enhance both resident safety and family engagement and comfort levels. Read More »
Younger hand holding an older one.Younger hand holding an older one.
Paige Cerulli | June 28, 2021

Lessons from a New Senior Care Survey About the Impacts of the Pandemic

The pandemic has not only reshaped the senior care industry; it’s also reshaped how family caregivers and older adults feel about senior care. Read More »
Clint HosmanClint Hosman
Paige Cerulli | June 26, 2021

How to Use Automation in Your Marketing Funnel

Knowing how to best use automation within your marketing funnel is key to a successful implementation. Read More »
Therapy dog on a leash.Therapy dog on a leash.
Paige Cerulli | June 24, 2021

Best Practices for Introducing Therapy Animals to a Senior Living Setting

To keep visits safe and positive, it’s important to carefully choose the therapy animals that you bring in. Read More »
Colleen ToebeColleen Toebe
Caralyn Davis | June 22, 2021

Quality Skilled Nursing Notes in SNFs Require Management

The new focus on nursing documentation is consistent with the fact that many SNFs no longer provide straight therapy to Part A residents. Read More »
Josh StudzinskiJosh Studzinski
Paige Cerulli | June 12, 2021

How to Choose the Right Technology Partner for Your Senior Care Facility

A talented technology partner can help you make the most of your tech systems and prevent potential problems before they occur. Read More »
Jay LaBineJay LaBine
Paige Cerulli | June 10, 2021

The Role of Innovation in Rebuilding the Senior Care Industry

The future of telehealth and the post-pandemic evolution of virtual care will play a key role moving forward. Read More »
Shaun PatelShaun Patel
Paige Cerulli | June 8, 2021

The Future to Evaluating Brain Health Could Lie in Virtual Reality

Virtual reality offers more than entertainment – it’s now being used to analyze brain health. Read More »
Mark-LawernceMark-Lawernce
Paige Cerulli | June 6, 2021

How One Senior Living Facility is Learning From COVID-19 and Moving Forward in 2021

One owner is taking lessons learned from the pandemic to move forward with increased awareness and improved planning. Read More »
Marcy BaskinMarcy Baskin
Paige Cerulli | June 4, 2021

How the Pandemic Affected Senior Placement

One expert says families are still somewhat nervous but more open to having their loved one move to residential care. Read More »
Dr. Zachary Palace, MD, CMDDr. Zachary Palace, MD, CMD
Alan C. Horowitz | May 28, 2021

View From the Trenches: Interview with Dr. Zachary Palace, MD, CMD

Dr. Zachary Palace, MD, CMD is the Medical Director of the Hebrew Home of Riverdale, which has cared for residents for more than 100 years. Read More »
Kyle RandKyle Rand
Paige Cerulli | May 15, 2021

How Senior Care Facilities Can Harness the Benefits of Meditation for Residents and Staff

Meditation offers many benefits, from increased relaxation to lowered stress and more. Read More »
Russsell BarksdaleRusssell Barksdale
Paige Cerulli | May 10, 2021

The Post-Vaccine Senior Care Industry: What Changes Lie Ahead

While more and more senior care facilities reach greater vaccination numbers in residents and staff, the steps that those facilities take next may differ. Read More »
Tom HanzelTom Hanzel
Paige Cerulli | May 7, 2021

What We Can Do to Preserve the Future of Long-Term Care

The long-term care industry faces multiple challenges, many of which were in existence before the pandemic. Where do we go from here? Read More »
Rebecca Gwilt- squaredRebecca Gwilt- squared
Paige Cerulli | May 4, 2021

The Growing Role of AI in the Senior Care Industry

What options are best for your facility, and how can you best get started using AI? Read More »
Darren SwensonDarren Swenson
Paige Cerulli | May 1, 2021

Caregiver Voices: Caregivers Reflect on the Pandemic

As we’ve navigated the pandemic, many caregivers have taken on new roles and faced new challenges. Read More »
Haley CarpenterHaley Carpenter
Paige Cerulli | April 29, 2021

Creating a Landing Page for Your Senior Care Facility: Best Practices

A landing page is an essential element of a marketing funnel, and the quality of your landing page can drive or decrease conversions. Read More »
Morgan HolienMorgan Holien
Paige Cerulli | April 26, 2021

How to Support Families and Residents Through the Joy and Grief of Reopening Visits

The first in-person visits after lockdown can evoke a wide range of emotions in residents and family members alike. Read More »
Allison Wert, Marketing Manager, SmartBug MediaAllison Wert, Marketing Manager, SmartBug Media
Paige Cerulli | April 3, 2021

Marketing Senior Care During the Pandemic, Part 2: How to Create the Ideal Marketing Funnel

The marketing funnel is an essential element of any senior care facility’s marketing plan. Read More »
Rachel Schiff, senior vice president of product management, IntelyCareRachel Schiff, senior vice president of product management, IntelyCare
Paige Cerulli | April 2, 2021

Rethinking Workforce Management in the Post-Acute Care Space

Workforce management is a challenge in any industry, but the post-acute care industry faces multiple unique challenges. Read More »
Paige Cerulli | March 30, 2021

Creative Ideas for Marketing Senior Care Facilities During the Pandemic

It’s essential for facilities to deliver consistent messaging and transparency across all of their marketing platforms. Read More »
Paige Cerulli | March 27, 2021

How an Assisted Living Residence Used Anti-COVID Biotechnology to Reclaim Normalcy

Learn how The 80th Street Residence was able to transition back to a more regular lifestyle for residents. Read More »
Paige Cerulli | March 24, 2021

Marketing Senior Care During the Pandemic, Part 1: Best Practices to Follow

The pandemic has reshaped senior care facility marketing, while also making effective marketing more important than ever. Read More »
I Advance Senior Care | March 14, 2021

[Free CE Webinar] Infection Prevention in LTC, presented by Clorox Healthcare

Participants will learn how to create an effective and successful environmental cleaning & disinfection program in the LTC setting. Read More »
Alan C. Horowitz | March 11, 2021

View From the Trenches: Interview with Michael Wasserman, MD, CMD

Dr. Wasserman is an ardent proponent of improving the quality of life for our nation’s seniors. Read More »
Paige Cerulli | March 4, 2021

How Senior Care Facilities Can Best Implement and Use Resident Security Technology

Thanks to advancements in resident security technology, facilities have access to more tools than ever before. Read More »
syringe and vialssyringe and vials
Paige Cerulli | March 1, 2021

The COVID-19 Vaccine: Where Are We Now?

With multiple efforts underway to ensure seniors are vaccinated, we are now starting to see positive results. Read More »
Alan C. Horowitz Esq.Alan C. Horowitz Esq.
Paige Cerulli | February 25, 2021

Reforming the Survey Process: An Interview with Alan C. Horowitz

Many within the long-term care sector feel the Medicare/Medicaid survey system is in need of reform. Read More »
Paige Cerulli | February 25, 2021

How the Senior Care Industry Stands to Benefit from the Gig Economy

While it might seem ideal to fill vacant positions with full-time, long-term staff, what if the solution rested with the gig economy? Read More »
Ryan IwamotoRyan Iwamoto
Paige Cerulli | February 19, 2021

Perspectives: Will People Return to Senior Care Facilities After the Pandemic? (Part II)

One expert predicts that the definition of facilities and the role they play will change, even if there is no dramatic physical restructuring. Read More »
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