Articles

Dr. Zachary Palace, MD, CMDDr. Zachary Palace, MD, CMD
Alan C. Horowitz | May 28, 2021

View From the Trenches: Interview with Dr. Zachary Palace, MD, CMD

Dr. Zachary Palace, MD, CMD is the Medical Director of the Hebrew Home of Riverdale, which has cared for residents for more than 100 years. Read More »
Kyle RandKyle Rand
Paige Cerulli | May 15, 2021

How Senior Care Facilities Can Harness the Benefits of Meditation for Residents and Staff

Meditation offers many benefits, from increased relaxation to lowered stress and more. Read More »
Russsell BarksdaleRusssell Barksdale
Paige Cerulli | May 10, 2021

The Post-Vaccine Senior Care Industry: What Changes Lie Ahead

While more and more senior care facilities reach greater vaccination numbers in residents and staff, the steps that those facilities take next may differ. Read More »
Tom HanzelTom Hanzel
Paige Cerulli | May 7, 2021

What We Can Do to Preserve the Future of Long-Term Care

The long-term care industry faces multiple challenges, many of which were in existence before the pandemic. Where do we go from here? Read More »
Rebecca Gwilt- squaredRebecca Gwilt- squared
Paige Cerulli | May 4, 2021

The Growing Role of AI in the Senior Care Industry

What options are best for your facility, and how can you best get started using AI? Read More »
Darren SwensonDarren Swenson
Paige Cerulli | May 1, 2021

Caregiver Voices: Caregivers Reflect on the Pandemic

As we’ve navigated the pandemic, many caregivers have taken on new roles and faced new challenges. Read More »
Haley CarpenterHaley Carpenter
Paige Cerulli | April 29, 2021

Creating a Landing Page for Your Senior Care Facility: Best Practices

A landing page is an essential element of a marketing funnel, and the quality of your landing page can drive or decrease conversions. Read More »
Morgan HolienMorgan Holien
Paige Cerulli | April 26, 2021

How to Support Families and Residents Through the Joy and Grief of Reopening Visits

The first in-person visits after lockdown can evoke a wide range of emotions in residents and family members alike. Read More »
Allison Wert, Marketing Manager, SmartBug MediaAllison Wert, Marketing Manager, SmartBug Media
Paige Cerulli | April 3, 2021

Marketing Senior Care During the Pandemic, Part 2: How to Create the Ideal Marketing Funnel

The marketing funnel is an essential element of any senior care facility’s marketing plan. Read More »
Rachel Schiff, senior vice president of product management, IntelyCareRachel Schiff, senior vice president of product management, IntelyCare
Paige Cerulli | April 2, 2021

Rethinking Workforce Management in the Post-Acute Care Space

Workforce management is a challenge in any industry, but the post-acute care industry faces multiple unique challenges. Read More »
Paige Cerulli | March 30, 2021

Creative Ideas for Marketing Senior Care Facilities During the Pandemic

It’s essential for facilities to deliver consistent messaging and transparency across all of their marketing platforms. Read More »
Paige Cerulli | March 27, 2021

How an Assisted Living Residence Used Anti-COVID Biotechnology to Reclaim Normalcy

Learn how The 80th Street Residence was able to transition back to a more regular lifestyle for residents. Read More »
Paige Cerulli | March 24, 2021

Marketing Senior Care During the Pandemic, Part 1: Best Practices to Follow

The pandemic has reshaped senior care facility marketing, while also making effective marketing more important than ever. Read More »
I Advance Senior Care | March 14, 2021

[Free CE Webinar] Infection Prevention in LTC, presented by Clorox Healthcare

Participants will learn how to create an effective and successful environmental cleaning & disinfection program in the LTC setting. Read More »
Alan C. Horowitz | March 11, 2021

View From the Trenches: Interview with Michael Wasserman, MD, CMD

Dr. Wasserman is an ardent proponent of improving the quality of life for our nation’s seniors. Read More »
Paige Cerulli | March 4, 2021

How Senior Care Facilities Can Best Implement and Use Resident Security Technology

Thanks to advancements in resident security technology, facilities have access to more tools than ever before. Read More »
syringe and vialssyringe and vials
Paige Cerulli | March 1, 2021

The COVID-19 Vaccine: Where Are We Now?

With multiple efforts underway to ensure seniors are vaccinated, we are now starting to see positive results. Read More »
Alan C. Horowitz Esq.Alan C. Horowitz Esq.
Paige Cerulli | February 25, 2021

Reforming the Survey Process: An Interview with Alan C. Horowitz

Many within the long-term care sector feel the Medicare/Medicaid survey system is in need of reform. Read More »
Paige Cerulli | February 25, 2021

How the Senior Care Industry Stands to Benefit from the Gig Economy

While it might seem ideal to fill vacant positions with full-time, long-term staff, what if the solution rested with the gig economy? Read More »
Ryan IwamotoRyan Iwamoto
Paige Cerulli | February 19, 2021

Perspectives: Will People Return to Senior Care Facilities After the Pandemic? (Part II)

One expert predicts that the definition of facilities and the role they play will change, even if there is no dramatic physical restructuring. Read More »
Doug WilcoxDoug Wilcox
Paige Cerulli | February 17, 2021

Increasing Census in Senior Care: 4 Customer Experience Strategies

With occupancy rates in senior care down significantly due to the pandemic, many care providers are working to climb back their census. Read More »
Mark PollackMark Pollack
Paige Cerulli | February 15, 2021

Understanding Depression Among Seniors

A recent survey found that nearly two-thirds of Americans age 65 and older who experience depression will not seek treatment. Read More »
I Advance Senior Care | February 11, 2021

New White Paper From Vernon Manor, a Facility on the Front Lines of COVID

Download a new white paper from a facility that has had an extraordinary track record against COVID. Read More »
Paige Cerulli | February 9, 2021

Fighting COVID-19-Related Loneliness in Senior Care Communities During the Winter

While many facilities were previously able to facilitate outdoor activities and visits, cold weather has put a stop to those activities in many areas. Read More »
Paige Cerulli | February 5, 2021

Perspectives: Will People Return to Senior Care Facilities After the Pandemic? (Part I)

Will more families opt to keep loved ones at home, rather than relying on senior care facilities? What would this mean for the industry? Read More »
Altarum imageAltarum image
Paige Cerulli | February 2, 2021

Key Findings About Nursing Home Resident Experiences During the Pandemic

The COVID-19 pandemic has altered not only how nursing homes function, but also how residents experience life. Read More »
Paige Cerulli | January 27, 2021

Fighting Senior Loneliness With Laughter

A certified Laughter Yoga Leader is bringing laughter yoga (virtually) to residents in senior care settings. Read More »
I Advance Senior Care | January 24, 2021

Special Report: Adaption and Innovation During COVID-19

Learn how other facilities are combatting COVID-19 and keeping residents and staff safe. Read More »
Karina Tama-Rutigliano | January 22, 2021

Online Reviews for Senior Care Facilities: Do They Really Matter?

Plenty of genuine online reviews can go a long way toward creating trust and giving your facility credibility. Read More »
I Advance Senior Care | January 21, 2021

Leverage Technology to Better Serve Older Adults: Lessons from 2020 and Ideas for the Future Reduce Social Isolation in Senior Living

The resources in this new report can help senior care leaders learn from what other facilities are doing and better protect the seniors in your care. Read More »
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