Business Marketing Including Social Media and CRM

Enter the 2020 eHealthcare Leadership Awards!

During this unprecedented time of the novel coronavirus and the COVID-19 pandemic, your digital communications skills and efforts have been critical to helping save lives and protect your communities. Read More »

How Senior Care Facility Public Relations and Marketing Teams Should Respond to COVID-19

Senior care facilities’ public relations, marketing, and communications teams now play a more important role than ever. Read More »

COVID-19 Best Practices for Senior Care Facility Communications Teams

Prompt, clear communication can help senior care facilities maintain public trust, keep residents up to date, and keep staff informed. Read More »

Strategies to Maintain Staff-Resident Relationships During Times of High Turnover

High turnover rates can have a significant effect on staff-resident relationships - learn how to mitigate that problem. Read More »

Branding & Marketing: What Senior Living Can Learn From Other Industries

Marketing and branding tactics that can help set your senior care organization apart from your competition. Read More »

Social Media and Senior Living

If your senior care organization doesn't have a social media presence, it’s time to get one set up. Read More »

Should Your Senior Care Organization Engage an Outside PR Firm?

A PR agency can help you execute initiatives and cope with crisis communications, but you’ll have to do some work, too. Read More »

Guiding Seniors to Your Community

Every long-term care facility has a website, but many don’t have a digital marketing strategy and fail prospective customers Read More »

What senior living can learn from Southwest’s customer service

Senior living marketing expert Luke Fannon discusses five steps to using care quality to earn customer satisfaction and loyalty.

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San Diego County creates its own assisted living review site

The comparison and ratings tool stems from a longstanding problem with elder abuse and neglect cases in the county.

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How to get hospital referral sources to open up

Hospitals don’t always make it easy for post-acute care providers to talk with their case managers. Creative marketing techniques can open the doors.

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Social media’s double-edged sword

Social media is ubiquitous, valuable and fun. It can also get long-term care providers into a lot of legal trouble.

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Children want parents to age at home

A recent survey found adult children prefer their parents age at home compared to a long-term care facility.

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5 ways to evaluate your competition

Secret shoppers? Tours? Using multiple strategies to gather intel on your competitors can improve your sales and marketing strategies.

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Asbury Communities launches campaign against ageism

In celebration of Older Americans Month, the national initiative tackles culture change and the stereotypes of seniors by asking, “What’s age got to do with it?”

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Minding your online reputation

Online information about healthcare providers can be a double-edged sword. While positive feedback from customers can give business a boost, negative comnments can really burn. Read More »

Getting the most out of your charity strategy

A well-conceived approach to supporting charities (local or national) can have a positive impact on your community and your census.

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Veyo to double its transportation market in 2017

The California startup has its wheels in motion to transform non-medical transportation for Medicare and Medicaid beneficiaries. Read More »

How to keep your national branding campaign local

Marketing senior living services on a national scale is tricky. Here are some tips on keeping your national voice locally relevant.

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The 4 disciplines of a strategic marketing plan

A varied and robust strategic marketing plan can help you tell your brand's story, engage consumers, educate clients and stay one step ahead of your competition.

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Administrators: How well do you engage with Admissions, Sales and Marketing?

Marketing consultant Luke Fannon explains why administrator engagement can make all the difference in increasing census and fostering a more productive sales and marketing team.

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A virtual reality facility tour

concept3D, a location-based software developer, has partnered with a continuing care retirement community in Florida to offer current and future residents as well as loved ones 3D maps and virtual reality panoramic images of the facility. 

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Primaris and Digital Collaboration Solutions merge

The merger of the two companies, which had worked as partners since May 2015, will bring new care coordination expertise to Primaris’ growing quality improvement resources.

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Window-shopping or moving in? Seniors take their time choosing housing

The amount of time older adults spend shopping for senior housing depends on several key factors, including whether or not their family members help them, a new market data report shows.

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Aging on the big screen

Senior editor Nicole Stempak headed to the 40th annual Cleveland International Film Festival. In an unexpected plot twist, she found there weren’t many films featuring older adults, part of a larger narrative on aging. Read More »