Business Marketing Including Social Media and CRM

Enter the 2020 eHealthcare Leadership Awards!

During this unprecedented time of the novel coronavirus and the COVID-19 pandemic, your digital communications skills and efforts have been critical to helping save lives and protect your communities. Read More »

How Senior Care Facility Public Relations and Marketing Teams Should Respond to COVID-19

Senior care facilities’ public relations, marketing, and communications teams now play a more important role than ever. Read More »

COVID-19 Best Practices for Senior Care Facility Communications Teams

Prompt, clear communication can help senior care facilities maintain public trust, keep residents up to date, and keep staff informed. Read More »

Social Media and Senior Living

If your senior care organization doesn't have a social media presence, it’s time to get one set up.

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Should Your Senior Care Organization Engage an Outside PR Firm?

A PR agency can help you execute initiatives and cope with crisis communications, but you’ll have to do some work, too.

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Guiding Seniors to Your Community

Every long-term care facility has a website, but many don’t have a digital marketing strategy and fail prospective customers

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What senior living can learn from Southwest’s customer service

Senior living marketing expert Luke Fannon discusses five steps to using care quality to earn customer satisfaction and loyalty.

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San Diego County creates its own assisted living review site

The comparison and ratings tool stems from a longstanding problem with elder abuse and neglect cases in the county.

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How to get hospital referral sources to open up

Hospitals don’t always make it easy for post-acute care providers to talk with their case managers. Creative marketing techniques can open the doors.

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Social media’s double-edged sword

Social media is ubiquitous, valuable and fun. It can also get long-term care providers into a lot of legal trouble.

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