Business Marketing Including Social Media and CRM

The Newest Trends in Senior Care Facility Design

The senior care industry has undergone tremendous change recently, along with the physical buildings and layouts of senior care communities. Read More »

Best Practices for Senior Care Facilities When Addressing Negative Online Feedback

Negative reviews can damage a facility’s reputation if left unaddressed, so it's important to respond promptly and appropriately. Read More »

How the Senior Care Industry Can Restore Trust and Increase Occupancy

Three thought leaders share strategies to rebuild trust with residents and families, increase occupancy levels, and leverage technology. Read More »

Ensure Follow Up for Your Senior Care Facility Marketing Leads

You could be missing out on opportunities and wasting your marketing dollars. Read More »

Designing Resident Safety Plans for Senior Care Facilities: Best Practices

A detailed, well-thought-out plan can enhance both resident safety and family engagement and comfort levels. Read More »

Lessons from a New Senior Care Survey About the Impacts of the Pandemic

The pandemic has not only reshaped the senior care industry; it’s also reshaped how family caregivers and older adults feel about senior care. Read More »

How to Use Automation in Your Marketing Funnel

Knowing how to best use automation within your marketing funnel is key to a successful implementation. Read More »

Creating a Landing Page for Your Senior Care Facility: Best Practices

A landing page is an essential element of a marketing funnel, and the quality of your landing page can drive or decrease conversions. Read More »

Marketing Senior Care During the Pandemic, Part 2: How to Create the Ideal Marketing Funnel

The marketing funnel is an essential element of any senior care facility’s marketing plan. Read More »

Creative Ideas for Marketing Senior Care Facilities During the Pandemic

It’s essential for facilities to deliver consistent messaging and transparency across all of their marketing platforms. Read More »

Marketing Senior Care During the Pandemic, Part 1: Best Practices to Follow

The pandemic has reshaped senior care facility marketing, while also making effective marketing more important than ever. Read More »

Online Reviews for Senior Care Facilities: Do They Really Matter?

Plenty of genuine online reviews can go a long way toward creating trust and giving your facility credibility. Read More »

Marketing Strategy Changes for the Pandemic

It's vital that your facility’s marketing team pivots to stay effective during COVID-19. Read More »

Enter the 2020 eHealthcare Leadership Awards!

During this unprecedented time of the novel coronavirus and the COVID-19 pandemic, your digital communications skills and efforts have been critical to helping save lives and protect your communities. Read More »

How Senior Care Facility Public Relations and Marketing Teams Should Respond to COVID-19

Senior care facilities’ public relations, marketing, and communications teams now play a more important role than ever. Read More »

COVID-19 Best Practices for Senior Care Facility Communications Teams

Prompt, clear communication can help senior care facilities maintain public trust, keep residents up to date, and keep staff informed. Read More »

Strategies to Maintain Staff-Resident Relationships During Times of High Turnover

High turnover rates can have a significant effect on staff-resident relationships - learn how to mitigate that problem. Read More »

Branding & Marketing: What Senior Living Can Learn From Other Industries

Marketing and branding tactics that can help set your senior care organization apart from your competition. Read More »

Social Media and Senior Living

If your senior care organization doesn't have a social media presence, it’s time to get one set up. Read More »

Should Your Senior Care Organization Engage an Outside PR Firm?

A PR agency can help you execute initiatives and cope with crisis communications, but you’ll have to do some work, too. Read More »

Guiding Seniors to Your Community

Every long-term care facility has a website, but many don’t have a digital marketing strategy and fail prospective customers Read More »

What senior living can learn from Southwest’s customer service

Senior living marketing expert Luke Fannon discusses five steps to using care quality to earn customer satisfaction and loyalty. Read More »

San Diego County creates its own assisted living review site

The comparison and ratings tool stems from a longstanding problem with elder abuse and neglect cases in the county. Read More »

How to get hospital referral sources to open up

Hospitals don’t always make it easy for post-acute care providers to talk with their case managers. Creative marketing techniques can open the doors. Read More »

Social media’s double-edged sword

Social media is ubiquitous, valuable and fun. It can also get long-term care providers into a lot of legal trouble. Read More »

Children want parents to age at home

A recent survey found adult children prefer their parents age at home compared to a long-term care facility. Read More »

5 ways to evaluate your competition

Secret shoppers? Tours? Using multiple strategies to gather intel on your competitors can improve your sales and marketing strategies. Read More »

Asbury Communities launches campaign against ageism

In celebration of Older Americans Month, the national initiative tackles culture change and the stereotypes of seniors by asking, “What’s age got to do with it?” Read More »

Minding your online reputation

Online information about healthcare providers can be a double-edged sword. While positive feedback from customers can give business a boost, negative comnments can really burn. Read More »

Getting the most out of your charity strategy

A well-conceived approach to supporting charities (local or national) can have a positive impact on your community and your census. Read More »