Business Marketing Including Social Media and CRM

Avoid These Email Marketing Mistakes at Your Senior Care Organization

From social media marketing to content marketing, senior care communities have many potential tools available to generate leads, build ce... Read More »

Developing Collaboration Between Senior Care Operations and Marketing Teams

Senior care organizations, as well as healthcare organizations, tend to naturally develop silos. This siloed structure may not be intenti... Read More »

Strategies for Securing Media Placements to Boost Your Senior Care Marketing

Media placements are a key element of a marketing strategy, and they offer many benefits to senior care organizations. Successfully secur... Read More »

Tips for Successful Online Staff Recruitment at Your Senior Care Organization

When the COVID-19 pandemic prevented in-person hiring events from taking place, the senior care industry had to turn to online staff recr... Read More »

The Power of Storytelling in Marketing Your Senior Care Facility

Effectively marketing a senior care organization is key to building census and maintaining a positive reputation. In addition to traditio... Read More »

How a Competitor Analysis Can Boost Your Marketing

Before you start a new marketing initiative or begin a rebranding process, taking the time to perform a competitor analysis can be a valuable decision. Read More »

Strategies for Managing Social Media With Limited Staff Time

Social media and marketing experts share their favorite time-saving strategies to help you stay on top of your social postings. Read More »

How to Best Use Events to Market Senior Care Communities

Adding events into an existing marketing approach can help senior care communities connect with their audience in new and exciting ways. Read More »

How Rebranding Could Boost Your Senior Care Organization’s Marketing

Rebranding can revitalize your marketing and also generate excitement and enthusiasm among staff. Read More »

Make Your Newsletter Work for You in 2022

Your senior care community’s newsletter is a highly valuable marketing tool, and an important line of communication with residents, their families, staff, and more. Read More »

How to Maximize Care Outcomes When Your Facility Is Short-Staffed

In addition to the challenges of the pandemic, the senior care industry continues to face a workforce crisis that’s altering the care communities are able to provide. Read More »

How to Improve Your Senior Care Website to Get Better Leads

Whether your website is under-performing or you’re preparing to refresh your marketing for 2022, it might be time to reevaluate and redesign your site. Read More »

Top Long-Term Care Marketing Strategies to Consider

Finding the most effective marketing strategy can require some testing and experimentation, but it's time well-spent. Read More »

The Newest Trends in Senior Care Facility Design

The senior care industry has undergone tremendous change recently, along with the physical buildings and layouts of senior care communities. Read More »

Best Practices for Senior Care Facilities When Addressing Negative Online Feedback

Negative reviews can damage a facility’s reputation if left unaddressed, so it's important to respond promptly and appropriately. Read More »

How the Senior Care Industry Can Restore Trust and Increase Occupancy

Three thought leaders share strategies to rebuild trust with residents and families, increase occupancy levels, and leverage technology. Read More »

Ensure Follow Up for Your Senior Care Facility Marketing Leads

You could be missing out on opportunities and wasting your marketing dollars. Read More »

Designing Resident Safety Plans for Senior Care Facilities: Best Practices

A detailed, well-thought-out plan can enhance both resident safety and family engagement and comfort levels. Read More »

Lessons from a New Senior Care Survey About the Impacts of the Pandemic

The pandemic has not only reshaped the senior care industry; it’s also reshaped how family caregivers and older adults feel about senior care. Read More »

How to Use Automation in Your Marketing Funnel

Knowing how to best use automation within your marketing funnel is key to a successful implementation. Read More »

Creating a Landing Page for Your Senior Care Facility: Best Practices

A landing page is an essential element of a marketing funnel, and the quality of your landing page can drive or decrease conversions. Read More »

Marketing Senior Care During the Pandemic, Part 2: How to Create the Ideal Marketing Funnel

The marketing funnel is an essential element of any senior care facility’s marketing plan. Read More »

Creative Ideas for Marketing Senior Care Facilities During the Pandemic

It’s essential for facilities to deliver consistent messaging and transparency across all of their marketing platforms. Read More »

Marketing Senior Care During the Pandemic, Part 1: Best Practices to Follow

The pandemic has reshaped senior care facility marketing, while also making effective marketing more important than ever. Read More »

Online Reviews for Senior Care Facilities: Do They Really Matter?

Plenty of genuine online reviews can go a long way toward creating trust and giving your facility credibility. Read More »

Marketing Strategy Changes for the Pandemic

It's vital that your facility’s marketing team pivots to stay effective during COVID-19. Read More »

Enter the 2020 eHealthcare Leadership Awards!

During this unprecedented time of the novel coronavirus and the COVID-19 pandemic, your digital communications skills and efforts have been critical to helping save lives and protect your communities. Read More »

How Senior Care Facility Public Relations and Marketing Teams Should Respond to COVID-19

Senior care facilities’ public relations, marketing, and communications teams now play a more important role than ever. Read More »

COVID-19 Best Practices for Senior Care Facility Communications Teams

Prompt, clear communication can help senior care facilities maintain public trust, keep residents up to date, and keep staff informed. Read More »

Strategies to Maintain Staff-Resident Relationships During Times of High Turnover

High turnover rates can have a significant effect on staff-resident relationships - learn how to mitigate that problem. Read More »