Scott Sawicki
Senior Director of Growth Marketing
SafelyYou

Scott has played a foundational role at SafelyYou since joining as the company’s first marketing hire in 2020. He built the marketing function from the ground up and now leads Growth Marketing, overseeing paid media, partner initiatives, email and account-based marketing, as well as a proprietary program he developed to help customers leverage their differentiation with SafelyYou to drive occupancy.

His work focuses on leveraging technology and measurable outcomes to address the evolving challenges of senior living operators—helping communities improve resident safety, increase occupancy, and operate more efficiently. His recent work was recognized with the 2025 Aspect Marketing & Advertising Award for Multimedia Campaign.

Prior to SafelyYou, Scott spent more than 20 years in agency roles, leading marketing initiatives for brands including Adobe, Autodesk, HP, Liberty Mutual Insurance, Microsoft, and Visa.

Josh Robison, DPT, PT, ATC, CDP, CFPS
Senior Implementation Manager & Lead
SafelyYou

Josh brings more than 11 years of experience in clinical care, implementation, and customer success, with a strong focus on fall prevention, rehabilitation, orthopaedics, and staff and family education. After earning his Doctor of Physical Therapy (DPT) in 2015, he spent eight years working directly in clinical care settings before joining SafelyYou, where he has spent the last three years supporting communities through Clinical Success and Implementation.

Josh’s passion for senior care comes from both his professional and personal experiences. Having worked closely with older adults throughout his clinical career—and seeing his own grandparents navigate the aging process—he is deeply committed to helping seniors live safer, more supported lives. He approaches every customer relationship with empathy, collaboration, and a team-first mindset, striving to ensure every community feels heard, understood, and genuinely supported throughout their journey with SafelyYou.

Outside of work, Josh loves spending time outdoors and in the mountains. Whether he’s running, hiking, or skiing, he’s happiest when sharing those adventures with family and friends.

Nate Hauenstein, MBA, PMP
Vice President of IT Operations
Vi Living

Nathan (Nate) Hauenstein is the VP of IT Operations for Vi Senior Living. He has served in the Senior Living industry for nearly 15 years, coupled with 25 years of overall experience in the Information Technology field.

Simply put, his underlying philosophy is that technology returns value…but only when it works reliably and aligns properly with the organization.

Nate holds an MBA degree from Northwestern University and a BA degree from the University of St. Thomas. He is also a certified Project Management Professional (PMP).

Tino Popescu
Chief of Clinical Operations
Maplewood Senior Living

Tino Popescu (MSN, APRN, A-GNP-C) has been promoted to Chief Clinical Operations Officer, a pivotal role created to provide centralized leadership of Maplewood’s clinical operations. This role underscores the importance of strong, visionary leadership dedicated to advancing safety, care, and quality of life

With more than 11 years at Maplewood and Inspīr (with a brief hiatus), Popescu has been at the heart of the company’s mission, consistently driving clinical excellence through innovation, compassion, and dedication. Based in Monroe, Connecticut, where he lives with his wife and children, Popescu has elevated care practices, strengthened training and professional development across communities, and led transformative initiatives such as the rebuild of Yardi and rollout of SeniorIQ, which enhanced data-driven insights, and the adoption of SafelyYou, which advanced fall detection, prevention, and resident safety. Just as importantly, Popescu has built capable, empowered teams, ensuring they have the resources and support needed to succeed.

As Chief Clinical Operations Officer, Popescu will guide the strategic direction of Maplewood’s clinical systems, ensuring that best-in-class care continues to define the organization across all communities.

Paige Cerulli
Author & Editor
i Advance Senior Care

Paige Cerulli has over 15 years of experience as a freelance journalist and copywriter. In addition to specializing in senior care, she frequently covers chronic illness and personal finance topics. Paige has contributed to i Advance Senior Care for six years, and her work has appeared in The U.S. News & World Report, Kiplinger, USA Today, TIME, and more. She previously worked as a Project Manager at Hunger Solutions New York, where her responsibilities included planning and facilitating conferences and webinars. In her spare time, Paige volunteers as an Assistant Managing Editor at the Tabula Rasa Review.