Expect changes as the Baby Boom generation ages. As in their youth, they will do things differently from their parents and create their own concepts of elderhood. Read More »
Major efforts are needed to increase the mental health workforce and train them in the mental health and substance abuse issues that relate to seniors, a new Institutes of Medicine report warns. Read More »
LTC activities directors are challenged to accommodate the changing programming preferences of the incoming baby boomers. These demanding residents have high expectations. Read More »
Enrolling overweight and obese Baby Boomers with prediabetes between the ages of 60 and 64 into specific community-based weight loss programs could Read More »
ü Customer service—Boomers will expect service more like a hotel than a hospital. ü Better food—They'll want healthier food, with a greater Read More »
In reaction to the comments regarding my recent blog (click here to view), I have outlined the key points that were presented and the responses to Read More »
In order to understand how to design for the boomer generation we must first understand the generational difference between the people currently in Read More »
My fellow baby boomers need to find out who pays for long-term care. Most hospitals discharge patients quickly, and those who cannot go home, go to Read More »
Baby boomers are redefining their aging by the way in which they live their lives. Lifestyle, not life process, is their battle cry. Boomers expect Read More »
We've heard a lot over the past decade about the Greatest Generation—born during the Roaring '20s or just before, hardened by the Depression and Read More »
Baby boomers literally think they're going to die before they get old,” says J. Walker Smith, president of the polling company Yankelovich Partners, Read More »
Senior care keeps evolving to meet today’s ever-changing standards, but the influx of baby boomers into assisted living may one of the biggest catalysts for procedural reevaluation yet. Read More »
The U.S. Census Bureau defines those born between 1946 and 1964 as the Baby Boom generation, but that doesn’t mean everyone in the group is the same. Making assumptions about them could hurt you personally and professionally. Read More »
Seniors get a bad rap when it comes to technology, but they’re America’s fast-growing dempgraphic is certain digital technologies. Have you "seniorized" your media marketing streams? Read More »
Healthcare systems will be taxed to deal with the substance abuse problems that many members of the Baby Boomer generation will be carrying with them into their senior years. Read More »
A new study shows that most boomers are ignorant about Medicare and its provisions including long-term care coverage, monthly premiums, co-pays and deductibles. Read More »
Findings from a recent poll of older adults suggest a majority of Medicare beneficiaries need to be educated on all aspects of the program, including Read More »
Baby boomers are setting themselves up for unhealthy—and costly—golden years, according to the new Associated Press LifeGoesStrong.com poll that Read More »
The Baby Boomers, of which I am a member, have been analyzed and documented and marketed to relentlessly since the first wave of World War II U.S. Read More »
The Baby Boomers, of which I am a member, have been analyzed and documented and marketed to relentlessly since the first wave of World War II U.S. Read More »
Here’s a ray of sunshine amid all the bleak economic news of late: A study by the Center for Retirement Research at Boston College for the Metlife Read More »
As we move toward the baby boomer customer model, some may be wondering what exactly “homelike” means to interior design. Is it a hotel lobby, Read More »
Did you know 25% of baby boomers are living with one or both of their parents or children? Judah Ronch, PhD, acting dean and professor of the Read More »
As reported by Medical News Today on September 10, the Agency for Healthcare Research and Quality (AHRQ) reported that in 2007, U.S. hospitals spent Read More »
Matt Thornhill, the founder of The Boomer Project, a marketing research and consulting company focusing on baby boomers, gave an informative and Read More »
As Baby Boomers age and enter retirement, the United States’ aging population is quickly growing. This senior population increase results... Read More »
Join us on Wednesday, August 30, for a fast-paced, interactive session with three expert presenters, including the general manager of dining services and the chief operating officer for a continuing care retirement community in New Holland, Pennsylvania, and the food solution design and culinary director of Sodexo Seniors. Read More »
