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Needless to say, social media has evolved massively over the past decade. Today’s use of social networking sites among Boomers and Seniors stands at more than 50 percent and over 30 percent respectively. And not surprisingly, search engines want to capitalize on the social signals produced when these millions of users participate in social networks. The challenge for today’s Senior Living marketer is to learn how to optimize for those signals and integrate them into an SEO program.
This white paper is designed to provide you with an understanding of Social Search Engine Optimization (Social SEO):
- What is Social SEO - what are social signals and why does online commentary matter
- How Social SEO works - how social signals influence organic search rankings
- Why Social SEO matters - why search engines must rely on social signals for relevant results
Fill out the form to the right to download G5′s latest white paper and gain insight into the newest era of search.