Artificial Intelligence (AI)

Leveraging AI in Senior Care: Opportunities, Risks, and Real-World Results

Our aim with this report is to help you and your organization discover new ways to think about senior care practices and continue to impr... Read More »

Search Engine Marketing Trends in Senior Living

Search engine marketing is evolving quickly, and it can be difficult to keep up. Strategies that worked a year ago may already be outdate... Read More »

Make Every Message Matter: How Communities Can Use AI to Personalize Marketing and Outreach

Personalization has become a cornerstone of marketing today. From delivering messages that resonate with specific audiences to improving ... Read More »

How Senior Care Teams Can Spend Less Time on Documentation and More Time with Residents

Documentation plays a critical role in supporting resident health, safety, and regulatory compliance. However, in senior care communities... Read More »

How AI Is Reshaping Senior Living Sales and Marketing

Leaders across senior living are increasingly turning to artificial intelligence (AI) to sharpen sales strategies, refine marketing effor... Read More »

AI in Senior Living Sales and Marketing: Key Trends to Watch in 2026

In this webinar, industry experts will discuss the top AI trends transforming senior living sales and marketing. You’ll hear how forward-thinking organizations are using AI to better understand family needs, boost occupancy, and increase sales and marketing effectiveness. Read More »

AI in Senior Living Sales and Marketing: Key Trends to Watch in 2026

Wednesday | December 17, 2025 | 2 p.m. Eastern Panelists: Cara Cassner Read More »

The Labor Cost Leak: Uncovering Hidden Costs in Your Senior Care Organization

An insightful webinar where experts will dive how to learn specific, actionable strategies for leveraging data analytics and modern workforce management technology to gain a crystal-clear view of these hidden expenses. Read More »

The SOS Framework: Sourcing, Optimizing, and Sustaining Your Senior Care Workforce

The senior care industry has long grappled with workforce challenges, but recent factors—such as the lasting impact of the COVID-19 pande... Read More »

Can the Senior Care Industry Survive Without AI?

Artificial intelligence (AI) is rapidly transforming the senior care industry, affecting everything from scheduling workflows to real-tim... Read More »

Enhancing Personalization and Social Engagement with AI

Artificial intelligence (AI) is proving to be a powerful asset for senior care communities, yet its adoption isn’t always met with open a... Read More »

New Study Reveals Using Robots in Nursing Homes Correlates with Higher Employee Retention

New technology is having a tremendous impact on the senior care industry. Robots, in particular, are being increasingly used to help resi... Read More »

Leveraging AI to Maximize Resources and Reduce Costs in Senior Care Facilities

In part one of this article series, we examined some of the ways that senior care communities can optimize resources and save money with ... Read More »

How Senior Care Communities Can Save Money and Optimize Resources with AI

Artificial intelligence is increasingly recognized for its many advantages in senior care communities—from boosting resident safety to im... Read More »

AI in Senior Care: What Risks Should You Be Aware Of?

As artificial intelligence (AI) continues to evolve, it is being increasingly integrated into the senior care industry in innovative ways... Read More »

Smart Strategies for Adopting AI in Senior Care Settings

Artificial intelligence (AI) is rapidly evolving within the senior care industry. With its ability to streamline workflows, enhance resid... Read More »

Riding the New Wave of Foodservice Technology in Senior Care

Quality food service is a crucial component of senior care, directly impacting residents’ nutrition, health, and overall well-being... Read More »

How Technology Can Improve Senior Care Staff Satisfaction

Taking on a paramount role in the senior care industry, technology is often portrayed as helping communities deliver enhanced quality of ... Read More »

The New Wave of Foodservice Technology in Senior Care

An insightful webinar where experts will dive into the powerful impact of transitioning from paper to digital in front- and back-of-house operations. Read More »

Artificial Intelligence Full of Opportunities for the Senior Care Industry

Recent years have seen tremendous advancements in the field of artificial intelligence (AI), but public response to the technology has be... Read More »

How Technology Improves Transitions from Acute to Post-Hospital Care

Patient transitions from acute to post-hospital care are full of challenges. Conveying information and records, ensuring that senior care... Read More »

Strategies for Implementing AI Staffing Solutions in Your Senior Care Facility

Previously, we examined how staffing shortages are impacting the recruitment and staffing processes for senior care communities. We also ... Read More »

How AI Can Help Senior Care Facilities Alleviate Staffing Shortages

The senior care industry faces unprecedented staffing shortages, making recruiting, hiring, and staff management all the more challenging... Read More »

Using Technology to Support the Needs of Memory Care Residents

Technology plays an important role in the senior care industry, but it’s particularly valuable in memory care settings. Read More »

The Future to Evaluating Brain Health Could Lie in Virtual Reality

Virtual reality offers more than entertainment – it’s now being used to analyze brain health. Read More »

The Growing Role of AI in the Senior Care Industry

What options are best for your facility, and how can you best get started using AI? Read More »

Fighting COVID-19-Related Loneliness in Senior Care Communities During the Winter

While many facilities were previously able to facilitate outdoor activities and visits, cold weather has put a stop to those activities in many areas. Read More »

AI and EHR: Perfect Together?

Big data and electronic health records — along with other technologies — could change the way long-term care is delivered. Read More »

Sizing Up Nursing Homes Via Technology

Wondering how your facility performs compared to others? Automated benchmarking reveals new kinds of comparative insights for successful performance improvement and marketing. Read More »

Genesis Rehab, Sensoria partner on smart wearables for seniors

The technology developer is bringing its smart socks and other safety technology to Genesis's rehabilitation setting for fall detection and therapy. Read More »