Paige Cerulli

Paige Cerulli is a contributing writer to i Advance Senior Care.

Best Practices for Senior Care Facilities When Addressing Negative Online Feedback

Negative reviews can damage a facility’s reputation if left unaddressed, so it's important to respond promptly and appropriately. Read More »

Long-Term Care Demand Surge: Partnerships Can Help Facilities Prepare

The long-term care industry is facing increased demand that will more than triple in the coming three decades. Read More »

How to Forge Strong Relationships with Residents’ Families

Positive communication and regular interactions with residents’ families are key to building trust. Read More »

Identifying and Addressing Fall Risks in Senior Care Settings

According to the CDC, more than one out of four people age 65 and older fall each year, and falling once doubles the chance of another fall. Read More »

What Senior Care Facilities Need to Know About the Delta Variant

A doctor explains why the Delta variant is so easily transmissible, and the measures he recommends to protect residents. Read More »

Healthy Exercise Tips for Seniors in Senior Care Settings

Exercise has many important benefits for seniors, and senior care facilities can facilitate regular sessions. Read More »

What to Look for When Choosing a Staffing Agency for Your Senior Care Facility

To get the best results out of working with any staffing agency, careful screening is essential. Read More »

Top Ways to Ensure a Smooth Transition for New Residents

If you want to improve your residents’ experience from the very beginning, it may be time to reexamine how you’re handling transitions. Read More »

Ensure Follow Up for Your Senior Care Facility Marketing Leads

You could be missing out on opportunities and wasting your marketing dollars. Read More »

Important Findings of the Seniors Housing Midyear Outlook

The report examines data regarding occupancy rates, rent averages, and stock and investment outlooks. Read More »

National Assisted Living Week: A Chance to Celebrate Assisted Living Communities

Whether your facility has participated in the past or is considering participating in 2021, this year’s NALW is particularly meaningful. Read More »

What the Long-Term Care Equality Index 2021 Reveals About LGBTQ Inclusion in Senior Care Settings

LGBTQ seniors fear being discriminated against or not being able to get the care they need. Read More »

Strategies for Improved Staff Communications

Strong, timely staff communication is essential to a senior living community’s success. Read More »

How One Senior Living Community Makes Staff Retention a Priority

Management at Virginia's Goodwin House found unique and effective ways to support staff during the pandemic. Read More »

Designing Resident Safety Plans for Senior Care Facilities: Best Practices

A detailed, well-thought-out plan can enhance both resident safety and family engagement and comfort levels. Read More »

Lessons from a New Senior Care Survey About the Impacts of the Pandemic

The pandemic has not only reshaped the senior care industry; it’s also reshaped how family caregivers and older adults feel about senior care. Read More »

How to Use Automation in Your Marketing Funnel

Knowing how to best use automation within your marketing funnel is key to a successful implementation. Read More »

Best Practices for Introducing Therapy Animals to a Senior Living Setting

To keep visits safe and positive, it’s important to carefully choose the therapy animals that you bring in. Read More »

How to Choose the Right Technology Partner for Your Senior Care Facility

A talented technology partner can help you make the most of your tech systems and prevent potential problems before they occur. Read More »

The Role of Innovation in Rebuilding the Senior Care Industry

The future of telehealth and the post-pandemic evolution of virtual care will play a key role moving forward. Read More »

The Future to Evaluating Brain Health Could Lie in Virtual Reality

Virtual reality offers more than entertainment – it’s now being used to analyze brain health. Read More »

How One Senior Living Facility is Learning From COVID-19 and Moving Forward in 2021

One owner is taking lessons learned from the pandemic to move forward with increased awareness and improved planning. Read More »

How the Pandemic Affected Senior Placement

One expert says families are still somewhat nervous but more open to having their loved one move to residential care. Read More »

How Senior Care Facilities Can Harness the Benefits of Meditation for Residents and Staff

Meditation offers many benefits, from increased relaxation to lowered stress and more. Read More »

The Post-Vaccine Senior Care Industry: What Changes Lie Ahead

While more and more senior care facilities reach greater vaccination numbers in residents and staff, the steps that those facilities take next may differ. Read More »

What We Can Do to Preserve the Future of Long-Term Care

The long-term care industry faces multiple challenges, many of which were in existence before the pandemic. Where do we go from here? Read More »

The Growing Role of AI in the Senior Care Industry

What options are best for your facility, and how can you best get started using AI? Read More »

Caregiver Voices: Caregivers Reflect on the Pandemic

As we’ve navigated the pandemic, many caregivers have taken on new roles and faced new challenges. Read More »

Creating a Landing Page for Your Senior Care Facility: Best Practices

A landing page is an essential element of a marketing funnel, and the quality of your landing page can drive or decrease conversions. Read More »

How to Support Families and Residents Through the Joy and Grief of Reopening Visits

The first in-person visits after lockdown can evoke a wide range of emotions in residents and family members alike. Read More »