Paige Cerulli
Paige Cerulli is a contributing writer to i Advance Senior Care.
Creating a Landing Page for Your Senior Care Facility: Best Practices
A landing page is an essential element of a marketing funnel, and the quality of your landing page can drive or decrease conversions. Read More »
How to Support Families and Residents Through the Joy and Grief of Reopening Visits
The first in-person visits after lockdown can evoke a wide range of emotions in residents and family members alike. Read More »
Marketing Senior Care During the Pandemic, Part 2: How to Create the Ideal Marketing Funnel
The marketing funnel is an essential element of any senior care facility’s marketing plan. Read More »
Rethinking Workforce Management in the Post-Acute Care Space
Workforce management is a challenge in any industry, but the post-acute care industry faces multiple unique challenges. Read More »
Creative Ideas for Marketing Senior Care Facilities During the Pandemic
It’s essential for facilities to deliver consistent messaging and transparency across all of their marketing platforms. Read More »
How an Assisted Living Residence Used Anti-COVID Biotechnology to Reclaim Normalcy
Learn how The 80th Street Residence was able to transition back to a more regular lifestyle for residents. Read More »
Marketing Senior Care During the Pandemic, Part 1: Best Practices to Follow
The pandemic has reshaped senior care facility marketing, while also making effective marketing more important than ever. Read More »
How Senior Care Facilities Can Best Implement and Use Resident Security Technology
Thanks to advancements in resident security technology, facilities have access to more tools than ever before. Read More »
The COVID-19 Vaccine: Where Are We Now?
With multiple efforts underway to ensure seniors are vaccinated, we are now starting to see positive results. Read More »
Reforming the Survey Process: An Interview with Alan C. Horowitz
Many within the long-term care sector feel the Medicare/Medicaid survey system is in need of reform. Read More »
How the Senior Care Industry Stands to Benefit from the Gig Economy
While it might seem ideal to fill vacant positions with full-time, long-term staff, what if the solution rested with the gig economy? Read More »
Perspectives: Will People Return to Senior Care Facilities After the Pandemic? (Part II)
One expert predicts that the definition of facilities and the role they play will change, even if there is no dramatic physical restructuring. Read More »
Increasing Census in Senior Care: 4 Customer Experience Strategies
With occupancy rates in senior care down significantly due to the pandemic, many care providers are working to climb back their census. Read More »
Understanding Depression Among Seniors
A recent survey found that nearly two-thirds of Americans age 65 and older who experience depression will not seek treatment. Read More »
Fighting COVID-19-Related Loneliness in Senior Care Communities During the Winter
While many facilities were previously able to facilitate outdoor activities and visits, cold weather has put a stop to those activities in many areas. Read More »
Perspectives: Will People Return to Senior Care Facilities After the Pandemic? (Part I)
Will more families opt to keep loved ones at home, rather than relying on senior care facilities? What would this mean for the industry? Read More »
Key Findings About Nursing Home Resident Experiences During the Pandemic
The COVID-19 pandemic has altered not only how nursing homes function, but also how residents experience life. Read More »
Fighting Senior Loneliness With Laughter
A certified Laughter Yoga Leader is bringing laughter yoga (virtually) to residents in senior care settings. Read More »
Best Practices When Implementing Virtual Tours
Not only are virtual tours ideal during this time, they also offer many benefits that can continue on after the pandemic has ended. Read More »
Addressing Common Technology Security Issues in Senior Care Settings
Identifying and solving vulnerabilities can help a facility protect resident privacy and safety and ensure continuous operations. Read More »
Dementia Care During COVID-19
Implementing PPE and social distancing protocols while caring for residents with dementia brings an additional set of challenges. Read More »
What Senior Care Facilities Need to Know About COVID-19 Liability
In addition to numerous other challenges, the pandemic brings significant legal complications that facilities need to be aware of. Read More »
How Virtual Reality Is Keeping Seniors Entertained and Engaged During the Pandemic
Social distancing protocols require finding alternative ways to keep residents socially connected and engaged. Read More »
How Senior Care Facilities Can Improve Respirator Fit Testing for Better Staff and Resident Safety
Quantitative fit tests directly measure the quality of a respirator’s fit and supply data to the user. Read More »
Strategies to Attract Quality Caregivers During the Pandemic
Attracting quality caregivers can be challenging generally, but the pandemic has made hiring top-quality help even more difficult for senior care facilities. Read More »
Identifying COVID-19 Solutions for Senior Care Facilities
Our panel of experts identified some important strategies for combatting COVID-19 at senior living facilities. Read More »
Strategies to Combat Pandemic Fatigue in Senior Care Facility Staff
The COVID-19 pandemic has created significant, ongoing stress for senior care facility staff, leading to pandemic fatigue. Read More » How To Prepare for the COVID-19 Vaccine Rollout
The FDA recommendation of the Pfizer/BioNTech and Moderna vaccines brings the senior care industry closer to protecting residents and staff. Read More »
Best Practices in Handling Negative Feedback During the Pandemic
Emotions are running high, but it’s essential that facilities establish a deliberate plan to best handle negative feedback right now. Read More »
