Paige Cerulli

Paige Cerulli is a contributing writer to i Advance Senior Care.

Key Findings from the “Leveraging Technology and Workflow Automation to Prevent Staff Burnout” Webinar

On October 27, I Advance Senior Care hosted a webinar titled, “Leveraging Technology and Workflow Automation to Prevent Staff Burnout.” S... Read More »

Strategies for Securing Media Placements to Boost Your Senior Care Marketing

Media placements are a key element of a marketing strategy, and they offer many benefits to senior care organizations. Successfully secur... Read More »

Tips for Successful Online Staff Recruitment at Your Senior Care Organization

When the COVID-19 pandemic prevented in-person hiring events from taking place, the senior care industry had to turn to online staff recr... Read More »

Strategies to Foster Successful Leadership in Senior Living Staff

Talented, quality leaders are integral to any operation’s success, including that of a senior living community. Given the staffing challe... Read More »

New Report Highlights the Cost of Falls for Senior Living Communities

Falls pose a significant risk when it comes to senior health. The CDC reports that an older adult, age 65+, suffers a fall every second i... Read More »

What New Vaccination Recommendations Mean for the Upcoming Flu Season

Since senior care organizations care for a vulnerable population, flu season is an annual concern. While many organizations likely alread... Read More »

The Power of Storytelling in Marketing Your Senior Care Facility

Effectively marketing a senior care organization is key to building census and maintaining a positive reputation. In addition to traditio... Read More »

Strategies to Provide Long-Term Care Staff with Upward Mobility Opportunities

The pandemic and the nursing shortage have highlighted the changing priorities and desires of health care staff. To attract and retain st... Read More »

Strategies to Boost Staff and Resident Morale in Senior Care Settings

Staff morale can impact staff performance, retention, and the quality of care that a senior care organization can deliver to residents. B... Read More »

Infection Prevention Best Practices in Senior Care Organizations

Infection prevention is a critical component of providing senior care residents with quality care. According to the 2018 study, “Nursing ... Read More »

Best Practices for Supporting Resident Emotional Wellness

The past few years have been especially trying for senior care residents, but even pre-pandemic, resident emotional wellness was a signif... Read More »

New Report Focuses on Housing and Care Options for Middle-Income Seniors

A new analysis by the nonpartisan and objective research organization NORC at the University of Chicago reveals that in 2033, middle-inco... Read More »

The Top 5 Unexpected Benefits of Digital Entry Management

Entry management is an essential and daily element of senior care facility operations. While entry management began with paper-based syst... Read More »

Use These Strategies to Fix Common Staffing Mistakes at Your Senior Care Organization

Part 2 of a 2-part series on common staffing mistakes to avoid at senior care facilities In part one of our series, we highlighted common... Read More »

Are You Making These Staffing Mistakes in Your Senior Care Facility?

Part 1 of a 2-part series on common staffing mistakes to avoid at senior care facilities Given the staffing challenges facing the senior ... Read More »

Strategies to Support the Families of Memory Care Residents

Placing a family member in a memory care facility can be a difficult and emotional decision. Memory care facilities play an important rol... Read More »

Protocol for Using Robotic Pets in Memory Care

Robotic pets are increasing in popularity, particularly when it comes to the benefits they offer seniors. Given that pet therapy has been... Read More »

Best Practices When Applying for Senior Care Grants

Grant funding can be a valuable addition to your senior care organization budget. Grants can help you to expand or start new programs, of... Read More »

Overcoming Employee Communication Challenges in Senior Care and Senior Living

The ability to provide residents with quality care hinges on effective employee communication. But communication challenges are common in... Read More »

How Creating a Positive Workplace Culture Can Help Your Senior Care Facility Thrive

A workplace culture can affect everything from employee satisfaction to performance. A positive workplace culture can attract the types o... Read More »

Use These Strategies to Resolve Conflicts in Your Senior Care Facility

Anytime multiple staff members with different personalities and work methods need to work together, there’s a chance for conflicts to ari... Read More »

Best Practices to Improve the Hiring Process and Attract the Best Candidates

In July, the Centers for Medicare & Medicaid Services (CMS) released guidance about the nursing home five-star rating system. That gu... Read More »

Addressing Sleep Disturbances in Long-Term Care Settings

Residents of long-term care facilities frequently experience sleep disturbances, and those disturbances can lead to many other problems. ... Read More »

Best Practices When Implementing a Senior Care COVID-19 Testing Program

Proper diagnosis allows organizations to respond quickly to COVID-19 outbreaks. Read More »

How a Competitor Analysis Can Boost Your Marketing

Before you start a new marketing initiative or begin a rebranding process, taking the time to perform a competitor analysis can be a valuable decision. Read More »

Strategies for Managing Social Media With Limited Staff Time

Social media and marketing experts share their favorite time-saving strategies to help you stay on top of your social postings. Read More »

How Virtual Reality Is Poised to Help Seniors

From helping residents forge valuable relationships to aiding in traumatic brain injury (TBI) and stroke recovery, VR technology is supporting seniors in many ways. Read More »

How to Get More Out of Your Relationship with a Staffing Agency

By carefully building and maintaining the relationships that they have with staffing agencies, senior care organizations stand to benefit in multiple ways. Read More »

Best Practices in Pressure Ulcer Prevention

Pressure ulcers occur in 17% to 28% of patients over 70 years old in nursing homes, and they can be a serious health concern. Read More »

Using Technology to Support the Needs of Memory Care Residents

Technology plays an important role in the senior care industry, but it’s particularly valuable in memory care settings. Read More »