Paige Cerulli

Paige Cerulli is a contributing writer to i Advance Senior Care.

The Post-Vaccine Senior Care Industry: What Changes Lie Ahead

While more and more senior care facilities reach greater vaccination numbers in residents and staff, the steps that those facilities take next may differ. Read More »

What We Can Do to Preserve the Future of Long-Term Care

The long-term care industry faces multiple challenges, many of which were in existence before the pandemic. Where do we go from here? Read More »

The Growing Role of AI in the Senior Care Industry

What options are best for your facility, and how can you best get started using AI? Read More »

Caregiver Voices: Caregivers Reflect on the Pandemic

As we’ve navigated the pandemic, many caregivers have taken on new roles and faced new challenges. Read More »

Creating a Landing Page for Your Senior Care Facility: Best Practices

A landing page is an essential element of a marketing funnel, and the quality of your landing page can drive or decrease conversions. Read More »

How to Support Families and Residents Through the Joy and Grief of Reopening Visits

The first in-person visits after lockdown can evoke a wide range of emotions in residents and family members alike. Read More »

Marketing Senior Care During the Pandemic, Part 2: How to Create the Ideal Marketing Funnel

The marketing funnel is an essential element of any senior care facility’s marketing plan. Read More »

Rethinking Workforce Management in the Post-Acute Care Space

Workforce management is a challenge in any industry, but the post-acute care industry faces multiple unique challenges. Read More »

Creative Ideas for Marketing Senior Care Facilities During the Pandemic

It’s essential for facilities to deliver consistent messaging and transparency across all of their marketing platforms. Read More »

How an Assisted Living Residence Used Anti-COVID Biotechnology to Reclaim Normalcy

Learn how The 80th Street Residence was able to transition back to a more regular lifestyle for residents. Read More »

Marketing Senior Care During the Pandemic, Part 1: Best Practices to Follow

The pandemic has reshaped senior care facility marketing, while also making effective marketing more important than ever. Read More »

How Senior Care Facilities Can Best Implement and Use Resident Security Technology

Thanks to advancements in resident security technology, facilities have access to more tools than ever before. Read More »

The COVID-19 Vaccine: Where Are We Now?

With multiple efforts underway to ensure seniors are vaccinated, we are now starting to see positive results. Read More »

Reforming the Survey Process: An Interview with Alan C. Horowitz

Many within the long-term care sector feel the Medicare/Medicaid survey system is in need of reform. Read More »

How the Senior Care Industry Stands to Benefit from the Gig Economy

While it might seem ideal to fill vacant positions with full-time, long-term staff, what if the solution rested with the gig economy? Read More »

Perspectives: Will People Return to Senior Care Facilities After the Pandemic? (Part II)

One expert predicts that the definition of facilities and the role they play will change, even if there is no dramatic physical restructuring. Read More »

Increasing Census in Senior Care: 4 Customer Experience Strategies

With occupancy rates in senior care down significantly due to the pandemic, many care providers are working to climb back their census. Read More »

Understanding Depression Among Seniors

A recent survey found that nearly two-thirds of Americans age 65 and older who experience depression will not seek treatment. Read More »

Fighting COVID-19-Related Loneliness in Senior Care Communities During the Winter

While many facilities were previously able to facilitate outdoor activities and visits, cold weather has put a stop to those activities in many areas. Read More »

Perspectives: Will People Return to Senior Care Facilities After the Pandemic? (Part I)

Will more families opt to keep loved ones at home, rather than relying on senior care facilities? What would this mean for the industry? Read More »

Key Findings About Nursing Home Resident Experiences During the Pandemic

The COVID-19 pandemic has altered not only how nursing homes function, but also how residents experience life. Read More »

Fighting Senior Loneliness With Laughter

A certified Laughter Yoga Leader is bringing laughter yoga (virtually) to residents in senior care settings. Read More »

Best Practices When Implementing Virtual Tours

Not only are virtual tours ideal during this time, they also offer many benefits that can continue on after the pandemic has ended. Read More »

Addressing Common Technology Security Issues in Senior Care Settings

Identifying and solving vulnerabilities can help a facility protect resident privacy and safety and ensure continuous operations. Read More »

Dementia Care During COVID-19

Implementing PPE and social distancing protocols while caring for residents with dementia brings an additional set of challenges. Read More »

What Senior Care Facilities Need to Know About COVID-19 Liability

In addition to numerous other challenges, the pandemic brings significant legal complications that facilities need to be aware of. Read More »

How Virtual Reality Is Keeping Seniors Entertained and Engaged During the Pandemic

Social distancing protocols require finding alternative ways to keep residents socially connected and engaged. Read More »

How Senior Care Facilities Can Improve Respirator Fit Testing for Better Staff and Resident Safety

Quantitative fit tests directly measure the quality of a respirator’s fit and supply data to the user. Read More »

Strategies to Attract Quality Caregivers During the Pandemic

Attracting quality caregivers can be challenging generally, but the pandemic has made hiring top-quality help even more difficult for senior care facilities. Read More »

Identifying COVID-19 Solutions for Senior Care Facilities

Our panel of experts identified some important strategies for combatting COVID-19 at senior living facilities. Read More »