Paige Cerulli
Paige Cerulli is a contributing writer to i Advance Senior Care.
Designing Outdoor Spaces that Enhance Resident Wellness
Outdoor spaces offer more than just aesthetic value for senior care communities. When thoughtfully designed, they actively support physic... Read More »
How AI Is Reshaping Senior Living Sales and Marketing
Leaders across senior living are increasingly turning to artificial intelligence (AI) to sharpen sales strategies, refine marketing effor... Read More »
How to Create Memory Care Spaces That Promote Calmness and Connection
The design of a space has a powerful influence on the people who inhabit it, which is why senior care communities place such a strong emp... Read More »
How One Senior Care Community Restructured its Approach to Dining
Dining is becoming a defining differentiator in senior care, pushing communities to rethink how food service fits into the overall reside... Read More »
How Resident Councils Can Drive Positive Change in Senior Care Communities
Resident councils play a vital role in many senior care communities, offering residents a formal way to connect, collaborate, and contrib... Read More »
Strategies to Improve Hydration and Nutrition in Memory Care Settings
Maintaining proper hydration and nutrition is a constant priority in senior care, but it is especially critical in memory care programs. ... Read More »
Key Senior Living Trends to Watch in 2026
The senior living industry has undergone tremendous change over the past few years. From the effects of the pandemic to staffing shortage... Read More »
Elevating Sleep Quality in Senior Living: Practical Strategies That Support Health and Well-Being
Sleep plays a vital role in overall health and wellness. Poor sleep quality can disrupt emotional regulation, impair cognitive function, ... Read More »
How to Foster a Culture of Accountability Among Senior Care Staff
Senior care communities thrive on staff collaboration and teamwork, but their success also depends on staff accountability. Team members ... Read More »
Strategies for Effective Leadership During Staffing Shortages
Staffing shortages continue to challenge senior care communities, contributing to burnout and raising concerns about the quality of resid... Read More »
Building the Next Generation of Caregivers: How Organizations Can Effectively Recruit Gen Z Talent
Given the staffing shortages the senior care industry faces, recruitment is more important than ever. As the industry faces rising demand... Read More »
Best Practices to Improve Family Communication in Memory Care
Effective communication with residents’ family members is a cornerstone of quality memory care, yet it is often one of the most challengi... Read More »
AI in Senior Living Sales and Marketing: Key Trends to Watch in 2026
In this webinar, industry experts will discuss the top AI trends transforming senior living sales and marketing. You’ll hear how forward-thinking organizations are using AI to better understand family needs, boost occupancy, and increase sales and marketing effectiveness. Read More »
Creative Ways to Make the Holidays Extra Special for Memory Care Residents
Holiday celebrations are deeply meaningful for many memory care residents and their families. Continuing cherished traditions, even withi... Read More »
AI in Senior Living Sales and Marketing: Key Trends to Watch in 2026
Wednesday | December 17, 2025 | 2 p.m. Eastern Panelists: Cara Cassner Read More »
Honoring the Individual: A Person-Centered Approach to Memory Care
Person-centered care is reshaping the senior care industry, with especially meaningful benefits in memory care. By prioritizing each indi... Read More »
How Equine Therapy Enriches the Lives of Skilled Nursing Residents
Many senior care communities embrace pet therapy, recognizing the calming and uplifting effect animals can have on residents. While dogs ... Read More »
Technology Training for Frontline Staff: How to Make Learning New Tools Easier
As technology becomes increasingly integral to the senior care industry, staff are faced with learning new platforms and tools at a rapid... Read More »
The Labor Cost Leak: Uncovering Hidden Costs in Your Senior Care Organization
An insightful webinar where experts will dive how to learn specific, actionable strategies for leveraging data analytics and modern workforce management technology to gain a crystal-clear view of these hidden expenses. Read More »
Building Resilience in Memory Care: Leadership Strategies that Strengthen Teams
Memory care staff encounter significant stress, challenges, and setbacks every day. When staff are resilient — able to cope effectively a... Read More »
How to Handle Difficult Conversations with Families and Residents
Difficult conversations are inevitable in senior care. At some point, staff will need to discuss changing care needs or other sensitive t... Read More »
Why Tech-Powered Dining is a Key Differentiator for Attracting Residents and Talent
Dining has long been a major factor in attracting new residents to senior living communities. Today, just as technology reshapes every as... Read More »
How Community Outreach Drives Meaningful Impact for Senior Care Communities
When it comes to marketing and reputation management, senior care communities often focus on social media engagement and responding to re... Read More »
7 Themes Driving Avoidable Nursing Home Placements Among Individuals Living with Dementia
A new qualitative study examines the preventable factors that lead to nursing home placements among people living with dementia, highligh... Read More »
The Labor Cost Leak: Uncovering Hidden Costs in Your Senior Care Organization
Wednesday | December 3, 2025 | 2 p.m. Eastern Moderator: Paige Cerulli Read More »
The SOS Framework: Sourcing, Optimizing, and Sustaining Your Senior Care Workforce
The senior care industry has long grappled with workforce challenges, but recent factors—such as the lasting impact of the COVID-19 pande... Read More »
Bridging the Gap: Strategies to Strengthen Connection Between Residents and Physicians
Physicians play a vital role in ensuring that senior care residents receive the comprehensive, high-quality care needed to maintain their... Read More »
New Study Reveals the Positive Impact of Lifestyle Programs on Older Adult Cognition
Initial results from a two-year clinical trial indicate that lifestyle programs may have a positive impact on cognition in older adults. ... Read More »
Special Dementia Training Series Helps Prepare First Responders for Crises
In emergencies, every second counts. Yet first responders who lack training in engaging with individuals living with dementia can encount... Read More »
