Back for the 16th straight year and expected to be bigger than ever, Active Aging Week was started in 2003 by the International Council on Active Aging (ICAA). The campaign is part of ICAA's mission to help adults ages 50+ achieve full, vibrant living in all dimensions of life. Events will be held September 23-29 across North America and Australia, according to a recent press release.
Activities encourage fun, friendship and positive perceptions of aging. Last year, for example, La Posada in Palm Beach Gardens, Florida, organized a health fair that included information about different aspects of wellness; the community also offered a painting class, a chair yoga demonstration, a "sea glass" hunt, raffle prizes and samplings of healthy appetizers. At The Wellness Institute in Winnipeg, Canada, a daylong open house for adults 55+ featured testing and screenings, group exercise classes, five-minute massages, exhibits in the gym, live music and a farmers market. The Institute's Active Aging Ambassadors (peer-nominated older members) were present to inspire and encourage participants.
And the fitness chain 24Hr Fitness treated guests 50 years and older to free workouts and more than 1,000 older-adult-oriented group exercise classes in 300+ locations across the United States.
Active Aging Week events are typically organized and sponsored by local organizations, with advice, communications, marketing and programming support provided by ICAA and the campaign's national sponsors. This year's sponsors include Abbott, Aegis Therapies/EnerG® by Aegis, Domtar and SwimEx.
For the full story, read the press release.