Part 2 of a 2-part series on senior care marketing trends to embrace in 2023 In part one of this series, we talked to four marketing expe... Read More »
Senior care organizations, as well as healthcare organizations, tend to naturally develop silos. This siloed structure may not be intenti... Read More »
Media placements are a key element of a marketing strategy, and they offer many benefits to senior care organizations. Successfully secur... Read More »
Marketing consultant Luke Fannon explains why administrator engagement can make all the difference in increasing census and fostering a more productive sales and marketing team. Read More »
Culture change is easy to spot after it’s happened. It’s much harder to discern while it’s in progress—when it’s still just a single, bright torch held by a single person. Do you have a staff inspirer at your facility? Read More »
Those who meet Dayne DuVall are immediately struck by his zeal for excellence in Alzheimer’s and dementia care. If you haven’t met him yet, chances are you will. Read More »
When care and assistance is needed, where can low-income seniors go to have the services they need delivered in a safe, secure and affordable environment? Read More »
The Assisted Living Federation of America has named James Balda as its next president and CEO. He will be at the helm as the organization announces a name change, a credentialing program and professional standards. Read More »
UnitedHealth Group has announced changes to its senior leadership team, and Gail Boudreaux has announced her departure as executive vice president of UnitedHealth Group and CEO of UnitedHealthcare. Read More »
Relationships with external decision-makers, such as physicians and hospital CEOs and directors, are key to your being able to serve their post-acute and long-term care needs and are vital to maintaining a consistently strong skilled resident census at your facility. Here are five keys to strengthening those ties. Read More »
Luke Fannon explains strategic marketing plans and overall marketing improvement plans in this fourth and final installment to the DIY Marketing series. Read More »
In the third installment of his "DIY Marketing" blog series, Luke Fannon explains how to use objectives, strategies and tactics to reach better business goals. Read More »
In the second installment of Do-It Yourself marketing, Luke Fannon discusses how a Marketing Improvement Plan plays a crucial role in your organization's marketing makeover. Read More »
The attendees at ALFA’s 2013 conference learn lessons about leadership (and Beethoven) from world-renowned orchestra conductor Benjamin Zander. Read More »
This summer will be a busy one as Congress deliberates the 2014 budget and how, without revisions, its proposed cuts to Medicare may affect the physicians, hospitals and long-term care providers. Read More »
With the Centers for Medicare and Medicaid Services' mandated penalties at issue, hospitals and long-term care organizations are strategizing ways to reduce readmissions. Local communication and partnerships can go a long way in cutting down on traffic through the emergency room's "revolving door." Read More »
The Federal Communications Commission met with mobile technology leaders, healthcare agencies, medical device companies and others to hammer out an implementation strategy to push the mHealth industry forward. Read More »
Congratulations to the fifth of five Leaders of Tomorrow award winners profiled this week: James Taylor, president, Sodexo Senior Living, Gaithersburg, Md. Read More »
Other CEOs and leaders are motivated to meet with you. They need a relationship with you as much as you need a relationship with them. Here are some tactics I have executed that realize this concept. Read More »
Frontline servers are emerging leaders within senior care communities. Forward-thinking administrators recognize the value of arming their staffs with targeted hospitality training. Read More »
(Photo: George H. Long) Marianna Grachek, 61, celebrates five years as president and CEO of the American College of Health Care Administrators Read More »
Marianna Kern Grachek, CNHA, CALA, FACHCA John Pratt, MHA, FACHCA All nursing home administrators and many assisted living administrators must be Read More »
A recent trip to the Serengeti in Africa can shed some light on leadership through the eyes of the majestic animals we had the pleasure to see. Read More »
I have been blogging a lot lately about why patient-centered care and person-centered care have not taken firm root. Readers of the blogs came back Read More »
