Luke Fannon is founder and CEO of Premier Coaching & Training, Unionville, Pa., which provides sales training, marketing team coaching and strategic consulting services to providers in the long-term care industry. For more information, visit www.pctmarketing.com.

What senior living can learn from Southwest’s customer service

Senior living marketing expert Luke Fannon discusses five steps to using care quality to earn customer satisfaction and loyalty.

Read More »

How to get hospital referral sources to open up

Hospitals don’t always make it easy for post-acute care providers to talk with their case managers. Creative marketing techniques can open the doors.

Read More »

5 ways to evaluate your competition

Secret shoppers? Tours? Using multiple strategies to gather intel on your competitors can improve your sales and marketing strategies.

Read More »

Getting the most out of your charity strategy

A well-conceived approach to supporting charities (local or national) can have a positive impact on your community and your census.

Read More »

How to keep your national branding campaign local

Marketing senior living services on a national scale is tricky. Here are some tips on keeping your national voice locally relevant.

Read More »

The 4 disciplines of a strategic marketing plan

A varied and robust strategic marketing plan can help you tell your brand's story, engage consumers, educate clients and stay one step ahead of your competition.

Read More »

Administrators: How well do you engage with Admissions, Sales and Marketing?

Marketing consultant Luke Fannon explains why administrator engagement can make all the difference in increasing census and fostering a more productive sales and marketing team.

Read More »

Presenting prices to prospects

Should prices be posted on senior living pamphlets and websites? As tempting as it can be, senior marketing expert Luke Fannon says it isn't a smart strategy.

Read More »

Sales versus marketing

As more communities feel the economic pressure to sell units and maintain census, the focus increasingly is on sales and marketing teams.

Read More »

3 ways to improve the health of your referral relationships

You can learn a lot from those who love you, those who like you and those who hate you. Put that knowledge to work to improve your financial well-being.

Read More »