In the third installment of his "DIY Marketing" blog series, Luke Fannon explains how to use objectives, strategies and tactics to reach better business goals. Read More »
CMS’ plans for payment reform designed to cut costs in the post-acute sector for the FY2014 budget may be a cause of concern for the long-term care industry. Read More »
In the second installment of Do-It Yourself marketing, Luke Fannon discusses how a Marketing Improvement Plan plays a crucial role in your organization's marketing makeover. Read More »
Activity in the construction of assisted living and memory care facilities nears their pre-recession peaks, according to the latest NIC MAP data. In several cities, it's all about building memory care spaces. Read More »
Expanding service lines and increasing referrals from acute care could depend on a growing trend within long-term and post-acute care organizations: Find your business's perfect mate and partner up. Read More »
Blogger Luke Fannon provides six simple steps to assess your facility and its services (and your competition's) in his new series on DIY marketing for long-term and post-acute care organizations. Read More »
How "ready" are you for whatever Mother Nature can dish out? This disaster primer can help your organization prepare for—and live through—the financial impacts of a disaster. Read More »
Long-Term Living sits down with Kristy Brown, MS, CCC-SLP, president and CEO of Centrex Rehab, Minneapolis, to discuss today's new opportunities for therapy services within the senior care market--including partnerships with companies once viewed as competitors. Read More »
The attendees at ALFA’s 2013 conference learn lessons about leadership (and Beethoven) from world-renowned orchestra conductor Benjamin Zander. Read More »
Long-Term Living profiles Debra Doyle, COO of Erickson Living, on how her company has maintained—and grown—its census in these challenging times, including strategies in healthcare sales, information technology, operational programming and wellness services. Read More »
The editors of Healthcare Design and Long-Term Living collected the best thoughts, stats and take-home messages we heard in the session rooms, keynotes and hallways during EFA 2013. Read More »
Congratulations to the second of our five 2013 Leaders of Tomorrow award winners: Roberto Muñiz, MPA, LNHA, FACHCA, president and CEO of The Francis E. Parker Memorial Home, Piscataway, N.J. Read how he turned adult day care service into a brand new business avenue. Read More »
Congratulations to the first of our five 2013 Leaders of Tomorrow award winners: Barry Berman, CEO, Chelsea Jewish Foundation, Chelsea, Mass. Read how he adapted the Green House model to create the nation's first assisted living home designed especially for residents with amyotrophic lateral sclerosis and multiple sclerosis. Read More »
The surge in the senior population has been predicted for years, and the market is already seeing shortages in caregivers. While most newly-65 people do not yet require long-term care, who will care for them when they do? Read More »
It’s not exactly a building boom yet, but things are looking brighter for the senior housing market, according to ALFA’s new senior living provider rankings. Read More »
Are your staff scheduling processes as fair, balanced and tightly connected to your census and acuities as they should be? Two experts explain why even small changes in staffing can add up to big savings. Read More »
Seniors get a bad rap when it comes to technology, but they’re America’s fast-growing dempgraphic is certain digital technologies. Have you "seniorized" your media marketing streams? Read More »
Long-term care providers and behavioral health services should go hand in hand in aging care, experts say. If your facility can’t provide or fund mental health services, partner for them—and everyone wins. Read More »
No one can control the weather, but we can control the risks that older people and their caregivers face when the snow piles up. Contributor Luke Fannon explains how the right strategy can turn the perfect storm into a powerful marketing opportunity. Read More »
Calling all hospices: Are you ready for a challenge? Today is the launch of my "Hospice Notebook." Gather your ideas, projects, initiatives and missions. My inbox is yours. Read More »
Skilled nursing providers (SNFs) are all too familiar with the challenge of preventing hospital readmissions for residents. In a recent Long-Term Living webinar that addressed this very issue, Maria Arellano, MS, RN, Clinical Product Manager, American HealthTech, reviewed the scope of the challenge and offered proactive strategies for providers to consider in their continuing quest to reduce hospital readmissions. Read More »
The Drug Enforcement Administration’s new proposed rule for controlled substance disposal needs more clarification when it comes to long-term care facilities, a national pharmacy group says. Read More »
As their revenues get squeezed, hospitals’ post-acute partners are more important than ever in the fight against unnecessary readmissions to protect their top line. Check out three free resources to help you prepare your pitch for in negotiating with a hospital CFO. Part one of a three-part series. Read More »
Rather than hooking up with other nursing groups, this nursing union is joining forces with another group of nurturers--the American Federation of Teachers. Read More »
With the Centers for Medicare and Medicaid Services' mandated penalties at issue, hospitals and long-term care organizations are strategizing ways to reduce readmissions. Local communication and partnerships can go a long way in cutting down on traffic through the emergency room's "revolving door." Read More »
