Skip to content Skip to navigation

Luke Fannon Commentary

Luke Fannon

www.pctmarketing.com

Luke Fannon is founder and CEO of Premier Coaching & Training, Unionville, Pa., which...

Getting the most out of your charity strategy

April 13, 2017  |  Luke Fannon

A well-conceived approach to supporting charities (local or national) can have a positive impact on your community and your census.

How to keep your national branding campaign local

March 3, 2017  |  Luke Fannon

Marketing senior living services on a national scale is tricky. Here are some tips on keeping your national voice locally relevant.

The 4 disciplines of a strategic marketing plan

February 2, 2017  |  Luke Fannon

A varied and robust strategic marketing plan can help you tell your brand's story, engage consumers, educate clients and stay one step ahead of your competition.

Administrators: How well do you engage with Admissions, Sales and Marketing?

January 13, 2017  |  Luke Fannon

Marketing consultant Luke Fannon explains why administrator engagement can make all the difference in increasing census and fostering a more productive sales and marketing team.

Presenting prices to prospects

January 9, 2015  |  Luke Fannon

Should prices be posted on senior living pamphlets and websites? As tempting as it can be, senior marketing expert Luke Fannon says it isn't a smart strategy.

Sales versus marketing

November 24, 2014  |  Luke Fannon

As more communities feel the economic pressure to sell units and maintain census, the focus increasingly is on sales and marketing teams.

3 ways to improve the health of your referral relationships

July 24, 2014  |  Luke Fannon

You can learn a lot from those who love you, those who like you and those who hate you. Put that knowledge to work to improve your financial well-being.

DIY Marketing Part 4: Strategic marketing plan execution

July 15, 2013  |  Luke Fannon

Luke Fannon explains strategic marketing plans and overall marketing improvement plans in this fourth and final installment to the DIY Marketing series.

DIY Marketing Part 3: Strategic marketing plans for growth

July 8, 2013  |  Luke Fannon

In the third installment of his "DIY Marketing" blog series, Luke Fannon explains how to use objectives, strategies and tactics to reach better business goals.

DIY Marketing Part 2: The 4 elements of the Marketing Improvement Plan

June 11, 2013  |  Luke Fannon

In the second installment of Do-It Yourself marketing, Luke Fannon discusses how a Marketing Improvement Plan plays a crucial role in your organization's marketing makeover.

Pages