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In this issue: The 2017 OPTIMA Award winners, diabetes medication management, infection control programs, disaster planning and more.
Luke Fannon is founder and CEO of Premier Coaching & Training, Unionville, Pa., which...
Senior living marketing expert Luke Fannon discusses five steps to using care quality to earn customer satisfaction and loyalty.
Hospitals don’t always make it easy for post-acute care providers to talk with their case managers. Creative marketing techniques can open the doors.
Secret shoppers? Tours? Using multiple strategies to gather intel on your competitors can improve your sales and marketing strategies.
A well-conceived approach to supporting charities (local or national) can have a positive impact on your community and your census.
Marketing senior living services on a national scale is tricky. Here are some tips on keeping your national voice locally relevant.
A varied and robust strategic marketing plan can help you tell your brand's story, engage consumers, educate clients and stay one step ahead of your competition.
Marketing consultant Luke Fannon explains why administrator engagement can make all the difference in increasing census and fostering a more productive sales and marketing team.
Should prices be posted on senior living pamphlets and websites? As tempting as it can be, senior marketing expert Luke Fannon says it isn't a smart strategy.
As more communities feel the economic pressure to sell units and maintain census, the focus increasingly is on sales and marketing teams.
You can learn a lot from those who love you, those who like you and those who hate you. Put that knowledge to work to improve your financial well-being.