Paige Cerulli
Paige Cerulli is a contributing writer to i Advance Senior Care.
What to Look for When Choosing a Staffing Agency for Your Senior Care Facility
To get the best results out of working with any staffing agency, careful screening is essential. Read More »
Top Ways to Ensure a Smooth Transition for New Residents
If you want to improve your residents’ experience from the very beginning, it may be time to reexamine how you’re handling transitions. Read More »
Ensure Follow Up for Your Senior Care Facility Marketing Leads
You could be missing out on opportunities and wasting your marketing dollars. Read More »
Important Findings of the Seniors Housing Midyear Outlook
The report examines data regarding occupancy rates, rent averages, and stock and investment outlooks. Read More »
National Assisted Living Week: A Chance to Celebrate Assisted Living Communities
Whether your facility has participated in the past or is considering participating in 2021, this year’s NALW is particularly meaningful. Read More »
What the Long-Term Care Equality Index 2021 Reveals About LGBTQ Inclusion in Senior Care Settings
LGBTQ seniors fear being discriminated against or not being able to get the care they need. Read More »
Strategies for Improved Staff Communications
Strong, timely staff communication is essential to a senior living community’s success. Read More »
How One Senior Living Community Makes Staff Retention a Priority
Management at Virginia's Goodwin House found unique and effective ways to support staff during the pandemic. Read More »
Designing Resident Safety Plans for Senior Care Facilities: Best Practices
A detailed, well-thought-out plan can enhance both resident safety and family engagement and comfort levels. Read More »
Lessons from a New Senior Care Survey About the Impacts of the Pandemic
The pandemic has not only reshaped the senior care industry; it’s also reshaped how family caregivers and older adults feel about senior care. Read More »
How to Use Automation in Your Marketing Funnel
Knowing how to best use automation within your marketing funnel is key to a successful implementation. Read More »
Best Practices for Introducing Therapy Animals to a Senior Living Setting
To keep visits safe and positive, it’s important to carefully choose the therapy animals that you bring in. Read More »
How to Choose the Right Technology Partner for Your Senior Care Facility
A talented technology partner can help you make the most of your tech systems and prevent potential problems before they occur. Read More »
The Role of Innovation in Rebuilding the Senior Care Industry
The future of telehealth and the post-pandemic evolution of virtual care will play a key role moving forward. Read More »
The Future to Evaluating Brain Health Could Lie in Virtual Reality
Virtual reality offers more than entertainment – it’s now being used to analyze brain health. Read More »
How One Senior Living Facility is Learning From COVID-19 and Moving Forward in 2021
One owner is taking lessons learned from the pandemic to move forward with increased awareness and improved planning. Read More »
How the Pandemic Affected Senior Placement
One expert says families are still somewhat nervous but more open to having their loved one move to residential care. Read More »
How Senior Care Facilities Can Harness the Benefits of Meditation for Residents and Staff
Meditation offers many benefits, from increased relaxation to lowered stress and more. Read More »
The Post-Vaccine Senior Care Industry: What Changes Lie Ahead
While more and more senior care facilities reach greater vaccination numbers in residents and staff, the steps that those facilities take next may differ. Read More »
What We Can Do to Preserve the Future of Long-Term Care
The long-term care industry faces multiple challenges, many of which were in existence before the pandemic. Where do we go from here? Read More »
The Growing Role of AI in the Senior Care Industry
What options are best for your facility, and how can you best get started using AI? Read More »
Caregiver Voices: Caregivers Reflect on the Pandemic
As we’ve navigated the pandemic, many caregivers have taken on new roles and faced new challenges. Read More »
Creating a Landing Page for Your Senior Care Facility: Best Practices
A landing page is an essential element of a marketing funnel, and the quality of your landing page can drive or decrease conversions. Read More »
How to Support Families and Residents Through the Joy and Grief of Reopening Visits
The first in-person visits after lockdown can evoke a wide range of emotions in residents and family members alike. Read More »
Marketing Senior Care During the Pandemic, Part 2: How to Create the Ideal Marketing Funnel
The marketing funnel is an essential element of any senior care facility’s marketing plan. Read More »
Rethinking Workforce Management in the Post-Acute Care Space
Workforce management is a challenge in any industry, but the post-acute care industry faces multiple unique challenges. Read More »
Creative Ideas for Marketing Senior Care Facilities During the Pandemic
It’s essential for facilities to deliver consistent messaging and transparency across all of their marketing platforms. Read More »
How an Assisted Living Residence Used Anti-COVID Biotechnology to Reclaim Normalcy
Learn how The 80th Street Residence was able to transition back to a more regular lifestyle for residents. Read More »
Marketing Senior Care During the Pandemic, Part 1: Best Practices to Follow
The pandemic has reshaped senior care facility marketing, while also making effective marketing more important than ever. Read More »
