AI in Senior Living Sales and Marketing

Recruitment and Retention

How AI Is Reshaping Senior Living Sales and Marketing

Leaders across senior living are increasingly turning to artificial intelligence (AI) to sharpen sales strategies, refine marketing effor... Read More »

Key Senior Living Trends to Watch in 2026

The senior living industry has undergone tremendous change over the past few years. From the effects of the pandemic to staffing shortage... Read More »

Strategies for Effective Leadership During Staffing Shortages

Staffing shortages continue to challenge senior care communities, contributing to burnout and raising concerns about the quality of resid... Read More »

Building the Next Generation of Caregivers: How Organizations Can Effectively Recruit Gen Z Talent

Given the staffing shortages the senior care industry faces, recruitment is more important than ever. As the industry faces rising demand... Read More »

Why Tech-Powered Dining is a Key Differentiator for Attracting Residents and Talent

Dining has long been a major factor in attracting new residents to senior living communities. Today, just as technology reshapes every as... Read More »

The SOS Framework: Sourcing, Optimizing, and Sustaining Your Senior Care Workforce

The senior care industry has long grappled with workforce challenges, but recent factors—such as the lasting impact of the COVID-19 pande... Read More »

Effective Team-Building Strategies That Get Results in Senior Care Settings

Teamwork is vital in any workplace, but it is especially critical in senior care communities. When staff members coordinate and collabora... Read More »

Strategies for Effective Workforce Schedule Management in Senior Care

Effective schedule management plays a pivotal role in the successful operation of senior care communities. It not only ensures the seamle... Read More »

Crisis in Care: How Senior Communities Can Tackle the Growing Staffing Shortage

In part one of this article, we explored the “America’s Unseen Workforce: The State of Family Caregiving” report, which identifies a loom... Read More »

New Study Indicates Nearly Half of the U.S. Faces a Caregiving Emergency

A new report, “America’s Unseen Workforce: The State of Family Caregiving,” identifies a looming caregiving crisis in the United States. ... Read More »

Beyond the Resume: How to Assess Leadership Potential in Senior Care Candidates

Strong leadership is critical in many roles within senior care communities, yet identifying candidates who not only possess the necessary... Read More »

How Senior Care Communities Approach Employee Retention in 2025

From the challenges brought on by the pandemic to the evolving landscape of the senior care workforce, employee turnover and retention re... Read More »

Building a Better Hiring Experience: How to Create an Ideal Candidate Journey

Finding the right staff is crucial for senior care communities, and it all starts with a thoughtful hiring process. However, hiring isn&#... Read More »

New Study Reveals Using Robots in Nursing Homes Correlates with Higher Employee Retention

New technology is having a tremendous impact on the senior care industry. Robots, in particular, are being increasingly used to help resi... Read More »

How Senior Care Communities Can Save Money and Optimize Resources with AI

Artificial intelligence is increasingly recognized for its many advantages in senior care communities—from boosting resident safety to im... Read More »

How One Senior Care Community Is Supporting the Next Generation of Nurses

With ongoing staffing shortages in the senior care industry, finding innovative ways to support and empower the next generation of nurses... Read More »

How Technology Can Improve Senior Care Staff Satisfaction

Taking on a paramount role in the senior care industry, technology is often portrayed as helping communities deliver enhanced quality of ... Read More »

How Personalized Wellness Services Can Deliver Quality Care

As the senior care industry continues to evolve, the demand for personalized wellness services has grown significantly. By tailoring serv... Read More »

How Storytelling Can Enhance Your Senior Care Community’s Brand

To effectively market your senior care community, it’s essential to stand out amidst the flood of messages your audience encounters daily... Read More »

How to Build and Improve a Board of Directors

Effective leadership is the cornerstone of a thriving senior care community, with the board of directors serving as its strategic backbon... Read More »

Colleges Take an Innovative Approach to Recruiting and Training New Nurses

As healthcare systems brace for an escalating nursing shortage, the industry faces critical staffing challenges in the decade ahead. The ... Read More »

Workforce Management for Senior Care Communities

We hope that the expert insights and best practices in this report will help guide and strengthen your workforce management approach. Our... Read More »

Tips to Conduct a Meaningful Exit Interview

Exit interviews are a crucial element of an employee’s departure process. When conducted effectively, they offer valuable insights into t... Read More »

Strategies to Recruit and Retain Talented Senior Care Food Service Professionals

Food service professionals are vital to the success of senior care communities. They not only ensure a quality dining experience, but the... Read More »

Recruitment Strategies to Help Senior Care Facilities Meet the New CMS Staffing Requirements

With the finalization of the Centers for Medicare & Medicaid Services (CMS) Minimum Staffing Standards for Long-Term Care Facilities ... Read More »

How to Manage a Diverse Senior Care Workforce

A diverse workforce brings many advantages to senior care communities, including enhanced creativity and innovation, varied perspectives,... Read More »

Strategies to Manage Staff Absences in Senior Care Settings

Senior care communities depend on their staff to provide quality care, and absences can have a significant impact on residents and remain... Read More »

How Changing Dining Room Chairs Can Reduce Your Human Resources Workload

With the staffing challenges facing the senior care industry, senior care community human resources (HR) departments face unprecedented c... Read More »

How to Choose the Best Workforce Management Software for Your Facility

In the evolving senior care landscape, senior care communities must adapt to address shifting workforce management needs. With increasing... Read More »

Study Examines How Nursing Homes Responded to Staffing Shortages

The impacts of the COVID-19 pandemic on nursing homes, their residents, and staff drew attention to the staffing shortages the industry h... Read More »