Business Marketing

The long-term plan on skilled nursing and healthcare REITs

There is huge demographic transition well under way involving the aging of the USA. However, the idea that it provides "Inevitable Tailwinds" for Skilled Nursing or for REITs is incorrect.

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What senior living can learn from Southwest’s customer service

Senior living marketing expert Luke Fannon discusses five steps to using care quality to earn customer satisfaction and loyalty.

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How to get hospital referral sources to open up

Hospitals don’t always make it easy for post-acute care providers to talk with their case managers. Creative marketing techniques can open the doors.

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Social media’s double-edged sword

Social media is ubiquitous, valuable and fun. It can also get long-term care providers into a lot of legal trouble.

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5 ways to evaluate your competition

Secret shoppers? Tours? Using multiple strategies to gather intel on your competitors can improve your sales and marketing strategies.

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Minding your online reputation

Online information about healthcare providers can be a double-edged sword. While positive feedback from customers can give business a boost, negative comnments can really burn.

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Getting the most out of your charity strategy

A well-conceived approach to supporting charities (local or national) can have a positive impact on your community and your census.

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American Senior Communities adds data analytics, CRM

The 94-site provider has streamlined referrals and authorizations through the hc1.com platform for customer relationship management and quality metrics.

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How to keep your national branding campaign local

Marketing senior living services on a national scale is tricky. Here are some tips on keeping your national voice locally relevant.

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The 4 disciplines of a strategic marketing plan

A varied and robust strategic marketing plan can help you tell your brand's story, engage consumers, educate clients and stay one step ahead of your competition.

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