Business Marketing Including Social Media and CRM
Children want parents to age at home
A recent survey found adult children prefer their parents age at home compared to a long-term care facility.
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5 ways to evaluate your competition
Secret shoppers? Tours? Using multiple strategies to gather intel on your competitors can improve your sales and marketing strategies.
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Asbury Communities launches campaign against ageism
In celebration of Older Americans Month, the national initiative tackles culture change and the stereotypes of seniors by asking, “What’s age got to do with it?”
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Minding your online reputation
Online information about healthcare providers can be a double-edged sword. While positive feedback from customers can give business a boost, negative comnments can really burn.
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Getting the most out of your charity strategy
A well-conceived approach to supporting charities (local or national) can have a positive impact on your community and your census.
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How to keep your national branding campaign local
Marketing senior living services on a national scale is tricky. Here are some tips on keeping your national voice locally relevant.
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The 4 disciplines of a strategic marketing plan
A varied and robust strategic marketing plan can help you tell your brand's story, engage consumers, educate clients and stay one step ahead of your competition.
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Administrators: How well do you engage with Admissions, Sales and Marketing?
Marketing consultant Luke Fannon explains why administrator engagement can make all the difference in increasing census and fostering a more productive sales and marketing team.
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A virtual reality facility tour
concept3D, a location-based software developer, has partnered with a continuing care retirement community in Florida to offer current and future residents as well as loved ones 3D maps and virtual reality panoramic images of the facility.
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Use culture to drive metrics that matter most
What can your organization do to deliver the best branded experience for residents and employees?
By Gregg Lederman, CEO, Brand Integrity
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