Social media is ubiquitous, valuable and fun. It can also get long-term care providers into a lot of legal trouble.
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Nicole Stempak |
May 25, 2017 A recent survey found adult children prefer their parents age at home compared to a long-term care facility.
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Luke Fannon |
May 12, 2017 Secret shoppers? Tours? Using multiple strategies to gather intel on your competitors can improve your sales and marketing strategies.
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Pamela Tabar |
May 11, 2017 In celebration of Older Americans Month, the national initiative tackles culture change and the stereotypes of seniors by asking, “What’s age got to do with it?”
Read More » Online information about healthcare providers can be a double-edged sword. While positive feedback from customers can give business a boost, negative comnments can really burn.
Read More » Luke Fannon |
April 13, 2017 A well-conceived approach to supporting charities (local or national) can have a positive impact on your community and your census.
Read More » Pamela Tabar |
March 22, 2017 The California startup has its wheels in motion to transform non-medical transportation for Medicare and Medicaid beneficiaries.
Read More » Luke Fannon |
March 3, 2017 Marketing senior living services on a national scale is tricky. Here are some tips on keeping your national voice locally relevant.
Read More » Luke Fannon |
February 2, 2017 A varied and robust strategic marketing plan can help you tell your brand's story, engage consumers, educate clients and stay one step ahead of your competition.
Read More » Luke Fannon |
January 14, 2017 Marketing consultant Luke Fannon explains why administrator engagement can make all the difference in increasing census and fostering a more productive sales and marketing team.
Read More » Nicole Stempak |
January 3, 2017 concept3D, a location-based software developer, has partnered with a continuing care retirement community in Florida to offer current and future residents as well as loved ones 3D maps and virtual reality panoramic images of the facility.
Read More » Pamela Tabar |
September 20, 2016 The merger of the two companies, which had worked as partners since May 2015, will bring new care coordination expertise to Primaris’ growing quality improvement resources.
Read More » Pamela Tabar |
July 14, 2016 The amount of time older adults spend shopping for senior housing depends on several key factors, including whether or not their family members help them, a new market data report shows.
Read More » Nicole Stempak |
April 28, 2016 Senior editor Nicole Stempak headed to the 40th annual Cleveland International Film Festival. In an unexpected plot twist, she found there weren’t many films featuring older adults, part of a larger narrative on aging.
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