Business Marketing Including Social Media and CRM

San Diego County creates its own assisted living review site

The comparison and ratings tool stems from a longstanding problem with elder abuse and neglect cases in the county. Read More »

How to get hospital referral sources to open up

Hospitals don’t always make it easy for post-acute care providers to talk with their case managers. Creative marketing techniques can open the doors. Read More »

Social media’s double-edged sword

Social media is ubiquitous, valuable and fun. It can also get long-term care providers into a lot of legal trouble. Read More »

Children want parents to age at home

A recent survey found adult children prefer their parents age at home compared to a long-term care facility. Read More »

5 ways to evaluate your competition

Secret shoppers? Tours? Using multiple strategies to gather intel on your competitors can improve your sales and marketing strategies. Read More »

Asbury Communities launches campaign against ageism

In celebration of Older Americans Month, the national initiative tackles culture change and the stereotypes of seniors by asking, “What’s age got to do with it?” Read More »

Minding your online reputation

Online information about healthcare providers can be a double-edged sword. While positive feedback from customers can give business a boost, negative comnments can really burn. Read More »

Getting the most out of your charity strategy

A well-conceived approach to supporting charities (local or national) can have a positive impact on your community and your census. Read More »

Veyo to double its transportation market in 2017

The California startup has its wheels in motion to transform non-medical transportation for Medicare and Medicaid beneficiaries. Read More »

How to keep your national branding campaign local

Marketing senior living services on a national scale is tricky. Here are some tips on keeping your national voice locally relevant. Read More »

The 4 disciplines of a strategic marketing plan

A varied and robust strategic marketing plan can help you tell your brand's story, engage consumers, educate clients and stay one step ahead of your competition. Read More »

Administrators: How well do you engage with Admissions, Sales and Marketing?

Marketing consultant Luke Fannon explains why administrator engagement can make all the difference in increasing census and fostering a more productive sales and marketing team. Read More »

A virtual reality facility tour

concept3D, a location-based software developer, has partnered with a continuing care retirement community in Florida to offer current and future residents as well as loved ones 3D maps and virtual reality panoramic images of the facility.  Read More »

Primaris and Digital Collaboration Solutions merge

The merger of the two companies, which had worked as partners since May 2015, will bring new care coordination expertise to Primaris’ growing quality improvement resources. Read More »

Window-shopping or moving in? Seniors take their time choosing housing

The amount of time older adults spend shopping for senior housing depends on several key factors, including whether or not their family members help them, a new market data report shows. Read More »

Aging on the big screen

Senior editor Nicole Stempak headed to the 40th annual Cleveland International Film Festival. In an unexpected plot twist, she found there weren’t many films featuring older adults, part of a larger narrative on aging. Read More »