Administration

Top Marketing Trends Your Senior Care Facility Should Embrace This Year

Part 1 of a 2-part series on senior care marketing trends to embrace in 2023 As the marketing industry continues to evolve, new marketing... Read More »

New Report Highlights the Growing Importance of Alzheimer’s Care

The Alzheimer’s Association has released the 2023 edition of its annual Alzheimer’s Disease Facts and Figures report, drawing attention t... Read More »

Best Cleaning Practices to Prevent the Spread of Infection at Your Senior Care Facility

Cleaning is an essential part of a senior care facility’s daily operations, and it plays multiple critical roles. The pandemic highlighte... Read More »

How Lighting Can Influence Resident Health and Wellness in Senior Care Settings

Lighting plays an important role in a building’s architecture, as it can enhance a space, create an aesthetic, and draw attention t... Read More »

How to Improve Emergency Preparedness at Your Senior Care Facility: Lessons From the 2021 Texas Blackout

In February 2021, a statewide blackout in Texas left millions without power during an arctic blast of sub-freezing temperatures. The blac... Read More »

The Role of Technology in Senior Living: New Report Highlights Evolving Trends and Key Takeaways

Technology continues to play a key role in the senior care industry, particularly as we move into the post-pandemic period. iN2L + LifeLo... Read More »

How to Ensure Memory Care Staff Receive Quality, Ongoing Training

Staff training is essential to ensure that you’re able to provide residents with quality care. While staff might complete training sessio... Read More »

What Massachusetts’ Post-Acute Care Backup Means for the Senior Care Industry

It’s well-known that staffing shortages have created significant challenges for the senior care industry, but a new report released by th... Read More »

A Focus on Food Safety in Senior Care

Food preparation and service are integral aspects of senior care settings. In addition to challenges such as providing a varied and appea... Read More »

AHCA State of the Nursing Home Sector Fact Sheet Reveals Key Industry Findings

The American Health Care Association and National Center for Assisted Living (AHCA/NCAL), collectively representing more than 14,000 nurs... Read More »

New Report Identifies Key Lessons for Nursing Homes From the Pandemic

In late January, the Office of Inspector General (OIG), in the Department of Health and Human Services, released the second report in a s... Read More »

How Animal Therapy Can Support Memory Care Residents

For many people, animals evoke fond memories of beloved pets. Bringing a dog into a room, for example, can prompt conversation, engagemen... Read More »

New Report Highlights Technology Spending Trends in Senior Living

In January, Ziegler released the findings of its December 2022 survey on technology spending among senior living organizations. Ziegler h... Read More »

The Parkinson’s Foundation Announces the Community Partners in Parkinson’s Care Program

In January 2023, the Parkinson’s Foundation announced the Community Partners in Parkinson’s Care Program. The program is designed to prov... Read More »

Strategies for Marketing a Memory Care Program

Effective marketing is important to a memory care program’s success. But rather than using marketing techniques and messages intended for... Read More »

Could Dining Robots Be the Next Big Thing for Senior Care?

The COVID-19 pandemic had a tremendous impact on the senior care industry, but it resulted in particular challenges for dining services. ... Read More »

New Report Highlights Emerging Trends in Senior Housing

The senior housing industry is becoming increasingly differentiated. Businesses are moving away from more general senior housing services... Read More »

Strategies to Highlight Value in Your Senior Care Marketing

Effective marketing strategies are key to building a senior care organization’s brand. By following marketing best practices, an organiza... Read More »

Integrating Sustainability Into Senior Care Facility Design

Sustainability is key to protecting the environment and preserving the world for future generations. It’s a hot topic in many different f... Read More »

How Peer Support Helps Alleviate Loneliness in Senior Care Residents

Part 2 of a 2-part series on addressing the loneliness epidemic in senior care In part one of this article, we introduced you to several ... Read More »

Avoid These Email Marketing Mistakes at Your Senior Care Organization

From social media marketing to content marketing, senior care communities have many potential tools available to generate leads, build ce... Read More »

CDC: Behavioral Approaches Matter When Building Vaccine Confidence

In the Dec. 13, 2022, Clinician Outreach and Communication Activity (COCA) call and slide set (beginning on slide 44), the Centers for Di... Read More »

CMS and CDC Push Nursing Homes to Be More Proactive With COVID-19

In 2022, the largest spike in COVID-19 cases and deaths occurred in January and February, pointed out Chiquita Brooks-LaSure, administrat... Read More »

How to Design a Dining Plan That Works for Your Senior Care Community

Dining opportunities play a major role in a senior care community’s success. The quality of the dining offerings can help attract potenti... Read More »

How to Best Monitor Resident Satisfaction at Your Senior Care Facility

Every day, senior care facilities have to meet strict standards, including state and federal regulation requirements. While such a focus ... Read More »

A Look at the Small Home Model of Senior Living

The senior living industry is undergoing tremendous changes, from the effects of COVID-19 to the increased demand for personalized, speci... Read More »

How to Find a Technology Vendor That’s the Right Fit for Your Senior Care Organization

Technology plays an increasingly important role in senior care. From platforms that help monitor resident health to technology that suppo... Read More »

How to Improve and Create More Valuable Staff Evaluations at Your Senior Care Facility

Staff evaluations are a key element of measuring employee performance and ensuring staff receive the support they need. But some common i... Read More »

Developing Collaboration Between Senior Care Operations and Marketing Teams

Senior care organizations, as well as healthcare organizations, tend to naturally develop silos. This siloed structure may not be intenti... Read More »

Strategies for Securing Media Placements to Boost Your Senior Care Marketing

Media placements are a key element of a marketing strategy, and they offer many benefits to senior care organizations. Successfully secur... Read More »