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Congress to consider VA provider agreement legislation

December 18, 2015  |  Bob Gatty
article

Will veterans soon be able to obtain care from non-VA LTC facilities? Long-Term Living's Washington reporter Bob Gatty takes a look at the proposed care model.

One-on-one with... Doug Leidig

December 18, 2015  |  Sharon Schnall
article

The economy has been a challenge for some CCRCs in recent years, but what’s next for CCRCs? Asbury Communities President and CEO Doug Leidig discusses the opportunities and challenges for this market sector.

Speak to ME: Turning LTC advertising into engagement

November 6, 2015  |  Pamela Tabar, Editor-in-Chief
article

Those old-school flyers and print ads may not be the best way to entice today’s seniors to become site visitors. A panel of experts offers some new ideas on how to engage seniors towant to learn about your community.

Social media use triples among seniors

October 14, 2015  |  Megan Combs, Associate Editor
news

If your facility isn't on social media, the latest results from a Pew Research Center survey, could convince you to change your marketing plan.

Health Care REIT become Welltower

September 29, 2015  |  Sandra Hoban, Managing Editor
news

Toledo-based Health Care REIT rebrands itself to reflect its evolving mission and synchronize with changing business models. Name change becomes official on September 30.

Market senior living facilities even when beds are full

September 14, 2015  |  Nathan Mazur
article

Developing a marketing strategy helps ensure beds are occupied and facilities generate revenue without relying on expensive placement agency referrals. 

Rating app Yelp adds nursing home reviews

August 19, 2015  |  Megan Combs, Associate Editor
news

The popular rating app has partnered with ProPublica to add nursing homes and hospitals to its repertoire.

5 best practices for social media

August 3, 2015  |  Megan Combs, Associate Editor
news

Twitter, Facebook, LinkedIn... What does social media have to do with the business of assisted living? The social media staff at Evangelical Lutheran Good Samaritan share their tips for using social media wisely and well.

Improving your website on a budget

July 30, 2015  |  Megan Combs, Associate Editor
news

Three long-term care marketing professionals weigh in on the 5 things any community can do to make its website more friendly to prospective customers, even on a tight budget.

Survival of the fittest

June 30, 2015  | 
article

It’s never too late to start taking care of the body that takes care of you. Maintaining strength, muscle tone and confidence are instrumental in positive aging.

Report: Nursing homes inflate staff numbers for better Nursing Home Compare ranking

June 24, 2015  |  Megan Combs, Associate Editor
news

A Center for Public Integrity report shows as many as 80 percent of nursing homes are inflating their staffing levels on Medicare.gov for higher rankings.

Providing an open environment for honest feedback

June 18, 2015  |  Debbie Sullivan Reslock
article

From customer satisfaction surveys to resident councils and hallway suggestion boxes—how welcoming is your process for receiving feedback on the good, the bad and the ugly?

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