A new webinar for executives, administrators, directors and other care leaders at senior care and LTC facilities.
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Wednesday | December 3, 2025 | 2 p.m. Eastern
The high costs of running a senior care organization today aren't all visible. This session dives deep into the often-overlooked, hidden labor costs that are silently eroding your bottom line and directly fueling workforce burnout and instability.
From constant, expensive overtime and inefficient scheduling to the true financial and human cost of high staff turnover and over-reliance on premium-rate external agencies, these labor leaks are damaging your team's morale and your organization's long-term health.
Join us to learn specific, actionable strategies for leveraging data analytics and modern workforce management technology to gain a crystal-clear view of these hidden expenses.
Discover how successful senior care operators are moving beyond spreadsheets to uncover, measure, and proactively eliminate these costs, leading to a more engaged workforce and a stronger financial foundation.
Key Takeaways:
- Identify the most common "hidden" labor cost leaks in senior care.
- Learn how data-driven workforce technology provides the necessary insights to expose costly patterns.
- Implement strategies to optimize staff utilization and reduce dependency on expensive external agencies.
- Understand the true cost of turnover and benchmark your retention strategy for measurable savings.
Sponsored by Smartlinx
Thanks to our sponsor,
this event is FREE to attend.
Can't attend on Dec. 3 ?
Register now and get the webinar recording to view at your convenience.
Everyone who registers will be sent a link to the presentation slides and the webinar recording after the event.
Moderator:
- Paige Cerulli, Author & Editor at I Advance Senior Care
Panelists:
- Thomas VanAntwerp, Senior Director of Solutions Consulting, Smartlinx
- Jennifer Mills, Director of Marketing, Smartlinx
Sponsored by
This event is free to attend thanks to our event sponsor.
Panelists
Webinar at a Glance
Date: Wednesday, December 3, 2025
Time: 2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration: 60 Minutes
Cost: Free, thanks to our event sponsor.
The Labor Cost Leak:
Uncovering Hidden Costs in Your Senior Care Organization
Paige Cerulli
Author & Editor
i Advance Senior Care
Paige Cerulli has over 15 years of experience as a freelance journalist and copywriter. In addition to specializing in senior care, she frequently covers chronic illness and personal finance topics. Paige has contributed to i Advance Senior Care for six years, and her work has appeared in The U.S. News & World Report, Kiplinger, USA Today, TIME, and more. She previously worked as a Project Manager at Hunger Solutions New York, where her responsibilities included planning and facilitating conferences and webinars. In her spare time, Paige volunteers as an Assistant Managing Editor at the Tabula Rasa Review.
Jennifer Mills
Director of Marketing
Smartlinx
Jennifer Mills Peither is currently Director of Marketing for Smartlinx and is an active participant in the post-acute care workforce management industry. Jennifer has years of experience in marketing solutions within the technology sector including workforce software, cloud services, telecommunications, direct marketing, and semiconductor industries. Before joining Smartlinx, Jennifer served numerous marketing and communication leadership roles across B2B and B2C companies, having previously held positions marketing leadership roles at AT&T, Xpressdocs and Avant Technology. Jennifer holds a Bachelor of Science in Communications from University of Texas at Austin with a focus in Marketing and Business Management.
Thomas VanAntwerp
Senior Director of Solutions Consulting
Smartlinx
Thomas VanAntwerp is the Senior Director of Solution Consulting for Smartlinx and has been with the organization for almost 11 years, previously serving in numerous roles from Manager of Customer Support to Product Support Engineer. In 2019, Thomas was recognized for his outstanding approach to customer support by American Business Awards and received the Gold Stevie Award for Young Customer Service Professional of the Year. Thomas has an in-depth understanding of the LTC industry and of technology that enables him to identify solutions to help senior care organizations excel in managing their workforce.
