Marketing

Lifelong Learning for Better Resident Health and Engagement

Provide a variety of opportunities for your residents to continue learning well into their later years. Read More »

Branding & Marketing: What Senior Living Can Learn From Other Industries

Marketing and branding tactics that can help set your senior care organization apart from your competition. Read More »

Social Media and Senior Living

If your senior care organization doesn't have a social media presence, it’s time to get one set up.

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Should Your Senior Care Organization Engage an Outside PR Firm?

A PR agency can help you execute initiatives and cope with crisis communications, but you’ll have to do some work, too.

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Guiding Seniors to Your Community

Every long-term care facility has a website, but many don’t have a digital marketing strategy and fail prospective customers

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What senior living can learn from Southwest’s customer service

Senior living marketing expert Luke Fannon discusses five steps to using care quality to earn customer satisfaction and loyalty.

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San Diego County creates its own assisted living review site

The comparison and ratings tool stems from a longstanding problem with elder abuse and neglect cases in the county.

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How to get hospital referral sources to open up

Hospitals don’t always make it easy for post-acute care providers to talk with their case managers. Creative marketing techniques can open the doors.

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Children want parents to age at home

A recent survey found adult children prefer their parents age at home compared to a long-term care facility.

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5 ways to evaluate your competition

Secret shoppers? Tours? Using multiple strategies to gather intel on your competitors can improve your sales and marketing strategies.

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