Marketing

Guiding Seniors to Your Community

Every long-term care facility has a website, but many don’t have a digital marketing strategy and fail prospective customers

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Long-term care organizations combat perception problem

88% of people who have actually been residents would recommend the experience compared with the people outside the walls of a nursing home.

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The battle between ratings, reviews, and real people in nursing homes

In a world where ratings and reviews help shape consumer choice, long-term care has a major perception problem.

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Long-term care 2018-2022 research report released

The global market for elder care technologies should grow from $5.7 billion in 2017 to $13.6 billion by 2022.

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New care units slowest to fill, according to new study

Despite a surprisingly high median occupancy number, the lease-up rate for nursing care units lags behind the other three key asset classes in the seniors housing and care space.

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Affordability and reputation counter each other in skilled nursing facilities

Skilled nursing facilities often bear the brunt of negative press surrounding long-term care, and their place in the future of the continuum could rest on changing that reputation in the minds of the public and lawmakers.

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SNFs losing referrals to competitors

Skilled nursing admissions are driven largely by referrals from area acute-care settings, but that doesn’t mean that operators can’t look at their marketing efforts the way private-pay senior living providers do.

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Netsmart to Acquire Change Healthcare Home Care and Hospice Solutions

Behavioral health information technology company Netsmart on Friday unveiled its plans to acquire revenue cycle and analytics firm Change Healthcare's home care and hospice products. 

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Differentiating assisted living from nursing homes

There are nearly twice as many assisted living (ALF) and other residential care facilities (more than 30,000 in 2014) in the U.S. than nursing homes (about 15,000). 

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What senior living can learn from Southwest’s customer service

Senior living marketing expert Luke Fannon discusses five steps to using care quality to earn customer satisfaction and loyalty.

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