Marketing | I Advance Senior Care Skip to content Skip to navigation

Marketing

Children want parents to age at home

May 25, 2017  |  Nicole Stempak, Senior Editor
news

A recent survey found adult children prefer their parents age at home compared to a long-term care facility.

5 ways to evaluate your competition

May 12, 2017  |  Luke Fannon
blog

Secret shoppers? Tours? Using multiple strategies to gather intel on your competitors can improve your sales and marketing strategies.

Minding your online reputation

April 19, 2017  |  Judah Gutwein, LNHA
article

Online information about healthcare providers can be a double-edged sword. While positive feedback from customers can give business a boost, negative comnments can really burn.

Getting the most out of your charity strategy

April 13, 2017  |  Luke Fannon
blog

A well-conceived approach to supporting charities (local or national) can have a positive impact on your community and your census.

American Senior Communities adds data analytics, CRM

March 21, 2017  |  Pamela Tabar, Editor-in-Chief
news

The 94-site provider has streamlined referrals and authorizations through the hc1.com platform for customer relationship management and quality metrics.

How to keep your national branding campaign local

March 3, 2017  |  Luke Fannon
blog

Marketing senior living services on a national scale is tricky. Here are some tips on keeping your national voice locally relevant.

Healthcare CRM software company expands into LTC

February 15, 2017  |  Pamela Tabar, Editor-in-Chief
news

hc1 is bringing its experience in hospital and laboratory customer relationship management to the long-term care space.

The 4 disciplines of a strategic marketing plan

February 2, 2017  |  Luke Fannon
blog

A varied and robust strategic marketing plan can help you tell your brand's story, engage consumers, educate clients and stay one step ahead of your competition.

Administrators: How well do you engage with Admissions, Sales and Marketing?

January 13, 2017  |  Luke Fannon
blog

Marketing consultant Luke Fannon explains why administrator engagement can make all the difference in increasing census and fostering a more productive sales and marketing team.

A virtual reality facility tour

January 3, 2017  |  Nicole Stempak, Senior Editor
news

concept3D, a location-based software developer, has partnered with a continuing care retirement community in Florida to offer current and future residents as well as loved ones 3D maps and virtual reality panoramic images of the facility. 

Use culture to drive metrics that matter most

October 20, 2016  | 
article

What can your organization do to deliver the best branded experience for residents and employees?

By Gregg Lederman, CEO, Brand Integrity

 

Trying a place on for size

September 30, 2016  |  Nicole Stempak, Senior Editor
article

One stand-alone CCRC invites prospective residents to be their guest as part of larger resident-driven marketing efforts. 

Pages

Subscribe to Marketing