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New care units slowest to fill, according to new study

June 8, 2018  |  I Advance Senior Care
article

Despite a surprisingly high median occupancy number, the lease-up rate for nursing care units lags behind the other three key asset classes in the seniors housing and care space.

Affordability and reputation counter each other in skilled nursing facilities

April 25, 2018  |  I Advance Senior Care
article

Skilled nursing facilities often bear the brunt of negative press surrounding long-term care, and their place in the future of the continuum could rest on changing that reputation in the minds of the public and lawmakers.

SNFs losing referrals to competitors

April 18, 2018  |  I Advance Senior Care
article

Skilled nursing admissions are driven largely by referrals from area acute-care settings, but that doesn’t mean that operators can’t look at their marketing efforts the way private-pay senior living providers do.

Netsmart to Acquire Change Healthcare Home Care and Hospice Solutions

April 9, 2018  |  I Advance Senior Care
article

Behavioral health information technology company Netsmart on Friday unveiled its plans to acquire revenue cycle and analytics firm Change Healthcare's home care and hospice products. 

Differentiating assisted living from nursing homes

February 6, 2018  |  I Advance Senior Care
article

There are nearly twice as many assisted living (ALF) and other residential care facilities (more than 30,000 in 2014) in the U.S. than nursing homes (about 15,000). 

What senior living can learn from Southwest’s customer service

October 6, 2017  |  Luke Fannon
blog

Senior living marketing expert Luke Fannon discusses five steps to using care quality to earn customer satisfaction and loyalty.

San Diego County creates its own assisted living review site

August 16, 2017  |  Pamela Tabar, Editor-in-Chief
news

The comparison and ratings tool stems from a longstanding problem with elder abuse and neglect cases in the county.

How to get hospital referral sources to open up

July 18, 2017  |  Luke Fannon
blog

Hospitals don’t always make it easy for post-acute care providers to talk with their case managers. Creative marketing techniques can open the doors.

Children want parents to age at home

May 25, 2017  |  Nicole Stempak, Senior Editor
news

A recent survey found adult children prefer their parents age at home compared to a long-term care facility.

5 ways to evaluate your competition

May 12, 2017  |  Luke Fannon
blog

Secret shoppers? Tours? Using multiple strategies to gather intel on your competitors can improve your sales and marketing strategies.

Minding your online reputation

April 19, 2017  |  Judah Gutwein, LNHA
article

Online information about healthcare providers can be a double-edged sword. While positive feedback from customers can give business a boost, negative comnments can really burn.

Getting the most out of your charity strategy

April 13, 2017  |  Luke Fannon
blog

A well-conceived approach to supporting charities (local or national) can have a positive impact on your community and your census.

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