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Luke Fannon's blog

Luke Fannon

Luke Fannon is founder and CEO of Premier Coaching & Training, Unionville, Pa., which...

Perseverance pays off when targeting physicians for referrals

June 20, 2012  |  Luke Fannon

A basic strategy you should use to grow qualified referrals is targeting physicians for referral development. Consider these recent successes by clients employing this strategy.

4 new marketing strategies for 2012

May 1, 2012  |  Luke Fannon

An ever changing marketplace requires us to respond with new strategies and tactics to meet the needs of our residents and referral sources. Here are some of the most successful.

7 tips to the CEO marketing strategy

February 23, 2012  |  Luke Fannon

Other CEOs and leaders are motivated to meet with you. They need a relationship with you as much as you need a relationship with them. Here are some tactics I have executed that realize this concept.

5 competencies of successful sales/marketing professionals

January 25, 2012  |  Luke Fannon

The simple truth is that successful sales and marketing professionals are made, not born. Here are the five areas of skill and knowledge your team members must have to be successful in healthcare sales and marketing.

4 steps to overcoming a negative reputation

December 14, 2011  |  Luke Fannon

First, you must understand the nature of reputations and how they develop. Negative reputations can happen catastrophically or gradually over an extended period of time.

Update on strategies to increase Medicare length of stay, overcome RUG reductions

November 10, 2011  |  Luke Fannon

You might appreciate an update on a new strategy that I’ve implemented with clients in response to Medicare cuts—and the response from referral

Don't take competition from home healthcare lightly

October 12, 2011  |  Luke Fannon

There are a few trends right now threatening both facilities’ skilled and overall census. One of the most significant trends: With increasing

Try these 3 programs to increase Medicare census and reimbursement

September 21, 2011  |  Luke Fannon

October 1st is looming. That dreaded date, what with its Medicare cuts, is causing facilities to scramble and evaluate budget savings and other

The 4 elements of a strategic marketing plan

August 30, 2011  |  Luke Fannon

A blog is not enough space to do justice to the creation of a strategic marketing plan. However, I’m confident that I can give you a good overview of

Medicare cuts will cause pain—but for whom?

August 17, 2011  |  Luke Fannon

October 1, 2011, is the day that an 11.1 percent reduction in Medicare payments to SNFs is implemented. It’s when we really begin feeling the pain.