A personal account of the senior housing search
Over a month ago, I flew across the country to attend the 2009 Advanced Sales & Marketing Summit for Senior Housing, Assisted Living, and Nursing Industries in Naples, Florida. This was my first professional conference in the Senior Housing sector (and, I quickly realized, a must-attend event). I was there to listen to industry experts address new ways of maximizing sales efforts to increase occupancy.
While I sat in the day-and-a-half summit session, my parents were sitting in their beachfront condominium just two miles south of the conference hotel. My parents, who will turn 85 next month, are recent full-time Florida residents after spending the last 20 years splitting their time and lives between the Midwestern town of my youth and Naples.
They’ve both victoriously battled cancerous cells, but in hindsight those occurrences appear to be anomalies. Overall, their health has been remarkably good: healthy eaters, avid exercisers, mental fortitude.
They seldom leave their condominium—either too tired or too worried that they’ll run into someone whose name they’ve forgotten. Food is of little interest, and the time to prepare a meal is even less appealing. The time I spent with them last month opened my eyes to the stark realities of aging.