Ring in the new
I love fresh starts. I consider myself expert at them. Come January 1, I jump out of bed (if I haven’t overindulged the previous evening), and set out with a vengeance to clean and organize my entire home-heck, my entire life. Down come the Christmas tree and holiday decorations. Out go the leftover pumpkin cheesecake, creamy eggnog, and garlic mashed potatoes. I purge closets, shred old bills, and fill up a new calendar with upcoming dates and short- and long-term goals. Oh, and like just about every female I know, I embark on yet another dubious weight-loss program with dreams of dropping those stubborn extra pounds.
So being a cheerleader of makeovers, extreme or otherwise, I am pleased to introduce to the Long-Term Living community a redesigned, refreshed, and reinvigorated print magazine. Months in the making, this new design reflects careful consideration of our readership and the long-term care (LTC) market. In today’s media-saturated environment, even legacy titles like Long-Term Living must continually tweak and update their offerings or risk becoming stale and irrelevant. And while we haven’t veered from our mission of being the industry-leading source of practical, in-depth, business-building, and resident care information, we look forward to bringing you ever more useful content through our print, online, and event platforms to help you and your peers excel in your field.
Speaking of legacies, 2011 marks Long-Term Living‘s 60th anniversary. We’ll be bringing you special anniversary-related features throughout the year. Contributing Editor Richard Peck kicks off the celebration in this issue with his picks for the 10 most influential figures in LTC over the past few decades. You may agree with his choices…or not. We welcome your feedback.
Happy New Year!
Patricia Sheehan, Editor-in-Chief Long-Term Living 2011 January;60(1):6
Patricia Sheehan was Editor in Chief of I Advance Senior Care / Long Term Living from 2010-2013. She is now manager, communications at Nestlé USA.