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Assessing my parents’ housing prospects

A personal account of the senior housing search by Amy Foster Trenz

While I sat in the day-and-a-half summit session on advanced sales and marketing for senior housing, my parents were sitting in their beachfront condominium just two miles south of the conference hotel. My parents, who will turn 85 next month, are recent full-time Florida residents after spending the last 20 years splitting their time and lives between the Midwestern town of my youth and Naples.

They’ve both victoriously battled cancerous cells, but in hindsight those occurrences appear to be anomalies. Overall, their health has been remarkably good: healthy eaters, avid exercisers, mental fortitude.

Until recently.

(Editor’s note: Trenz, a marketing expert, recounts the senior housing search for her parents as the increasingly important baby-boomer decision maker. Based on her firsthand experience, she sees what is and is not working with senior housing marketing. Read the full story here:


Request Product Information Online

Long-Term Living‘s Online Reader Service Program enables readers to request information on advertised products from any issue, at any time, multiple times. Readers can find products by issue, company, or product category, or by using the reader service search bar. To receive information about products advertised in this issue, visit

Readers say… the Long-Term Living Web site is featuring a new poll every Monday. Here are last month’s most popular polls:

Over the past few years, our facility has seen an increase in residents with:

What is your response to LTL blogger Lisa Cini’s question, “Are nurses’ stations still valuable to patient care?”


Are nurses’ stations still valuable to patient care?

In what turned out to be the most popular blog ever visited on our Web site, Lisa Cini, ASID, IIDA, questions the need for archaic nurses’ stations in today’s LTC facilities and asks, “Shouldn’t interior design keep pace with technology?” Read her blog and comment at

Develop your personal brand for career success (video-with song!)

Consultant and video blog guru Anthony Cirillo discusses the difficulty healthcare workers have in selling themselves as a personal brand. Visit for his insights-and also a little number sung by the man himself. Long-Term Living 2010 February;59(2):6

Topics: Articles