Help dispel the LTC elder abuse myth

In this video blog we ask the long-term care industry to step up and educate the public about elder abuse and dispel the myth that the majority of abuse takes place in LTC facilities. While doing this you will build your brand and good will.

June 15 is World Elder Abuse Awareness Day. The goal of the day is to recognize elder abuse as a public health and human rights issue and to raise awareness to ultimately put an end to the abuse and neglect of older adults. This annual observance of World Elder Abuse Awareness Day is sponsored by the International Network for the Prevention of Elder Abuse (INPEA). Show your support by hosting World Elder Abuse Awareness Day activities such as educational programs, community proclamations, and other cultural events. The color for the day is purple and the theme for the day is “My World…Your World…Our World-Free of Elder Abuse.”

Anthony Cirillo, FACHE, ABC, is a marketing consultant, professional speaker, aging and senior health expert, and the owner of Fast Forward Consulting. Visit his personal blog at

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