CCRC to launch “virtual senior living” membership program

One long-term care provider is helping to bridge the gap from independent living to community living.

Life Enriching Communities, a nonprofit operator of two continuing care retirement communities (CCRCs) in the Cincinnati area, will offer Confident Living, a "virtual senior living" program to help healthy seniors living independently plan ahead.

"We thought, why not bring the same quality of living to them?" says Connie Kingsbury, vice president of marketing for Life Enriching Communities, in a Home Health Care News article. "Why limit it to just the people in our senior living communities? The goal really is to keep people living in their homes."

The membership program is designed for people aged 50-80 and is personalized based on age, health and desired services. Memberships could range from $800 to several thousand dollars.

A care coordinator meets one-on-one with members once a year to discuss lifestyle goals, make a plan to meet those goals and help navigate the healthcare system. The care coordinator would help members arrange home care services and find assisted living or nursing care, if needed.

Life Enriching Communities hopes to have its first members enrolled by mid-March, Kingsbury says.

Topics: Housing , Operations