Causes you adopt can come back to help you

If I told an orthopedist he or she should adopt the cause of fall prevention, they might twitch, raise an eyebrow, and say I am crazy. Likewise, the nursing home administrator who can count many a hip and knee replacement patients among their residents might look at me funny if I brought up the need to champion fall prevention—they already should! But the causes you adopt are no laughing matter. In fact, cause adoption done strategically will gather you great word of mouth in the short term and patients and residents in the long term.

Anthony Cirillo, FACHE, ABC, is a marketing consultant, professional speaker, aging and senior health expert, and the owner of Fast Forward Consulting. Visit his personal blog at

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