Causes you adopt can come back to help you

If I told an orthopedist he or she should adopt the cause of fall prevention, they might twitch, raise an eyebrow, and say I am crazy. Likewise, the nursing home administrator who can count many a hip and knee replacement patients among their residents might look at me funny if I brought up the need to champion fall prevention—they already should! But the causes you adopt are no laughing matter. In fact, cause adoption done strategically will gather you great word of mouth in the short term and patients and residents in the long term.

Anthony Cirillo, FACHE, ABC, is a marketing consultant, professional speaker, aging and senior health expert, and the owner of Fast Forward Consulting. Visit his personal blog at www.anthonyssong.blogspot.com.

Anthony Cirillo

Anthony Cirillo, FACHE, ABC, is president of The Aging Experience. He’s a passionate advocate for family caregivers and older adults, helping them lead a quality life through a platform of educated aging – physically, emotionally and financially. Cirillo is a Fellow of the American College of Healthcare Executives with a Masters from the University of Pennsylvania, His clients have ranged from the Cleveland Clinic, Unisys, and King Faisal Hospital in Jeddah, Saudi Arabia, to Carolinas Health Care, Novant Health, Wall Street startups and many more. Anthony serves on the Editorial Advisory Board for PPS Alert for Long-Term Care and is an editorial board member for the Journal of Aging and Geriatric Psychiatry.