Marketing | I Advance Senior Care Skip to content Skip to navigation


Assisted living rate pricing: Impacts on margin

August 21, 2013  |  Cindy Senke and Steve Kennedy

Are you over- or undercharging residents for living in your assisted living facility? Two industry experts offer advice oncapturing variable costs to achieve bottom-line objectives.

PBS’ Frontline slams assisted living; communities cry foul

July 31, 2013  |  Pamela Tabar, Editor-in-Chief

Updated 3:30 p.m.   Last night’s PBS documentary on assisted living has enraged many, both because of what it revealed and what it didn’t reveal.

The power of partnerships

July 25, 2013  |  Pamela Tabar, Editor-in-Chief

LTC facilities know that the best census maintenance comes from a great relationship with the local referring hospital. But increasingly, the community win-win factor for LTC is in making the right friends, and in partnering with the right local service...

Safety ranks #1 on assisted living satisfaction survey

July 24, 2013  |  Pamela Tabar, Editor-in-Chief

Seniors are feeling happy and secure in assisted living communities, a new poll shows.

Second quarter 2013 shows decreased nursing home occupancy

July 22, 2013  |  National Investment Center for the Seniors Housing & Care Industry

The latest information from National Investment Center for the Seniors Housing & Care Industry (NIC) shows a decline in nursing home occupancy rates across 31 large metropolitan markets.

DIY Marketing Part 4: Strategic marketing plan execution

July 15, 2013  |  Luke Fannon

Luke Fannon explains strategic marketing plans and overall marketing improvement plans in this fourth and final installment to the DIY Marketing series.

DIY Marketing Part 3: Strategic marketing plans for growth

July 8, 2013  |  Luke Fannon

In the third installment of his "DIY Marketing" blog series, Luke Fannon explains how to use objectives, strategies and tactics to reach better business goals.

DIY Marketing Part 2: The 4 elements of the Marketing Improvement Plan

June 11, 2013  |  Luke Fannon

In the second installment of Do-It Yourself marketing, Luke Fannon discusses how a Marketing Improvement Plan plays a crucial role in your organization's marketing makeover.

Matchmaker, matchmaker

June 3, 2013  |  Pamela Tabar, Senior Editor

Expanding service lines and increasing referrals from acute care could depend on a growing trend within long-term and post-acute care organizations: Find your business's perfect mate and partner up.

DIY Marketing Part 1: Assess thyself

May 29, 2013  |  Luke Fannon

Blogger Luke Fannon provides six simple steps to assess your facility and its services (and your competition's) in his new series on DIY marketing for long-term and post-acute care organizations.

Disaster primer: When Mother Nature strikes

May 27, 2013  |  Timothy E.J. Folk, vice president, and Chris Keith, producer, The Graham Company

How "ready" are you for whatever Mother Nature can dish out? This disaster primer can help your organization prepare for—and live through—the financial impacts of a disaster.

One-on-one with… Kristy Brown

May 23, 2013  |  Julie Thompson

Long-Term Living sits down with Kristy Brown, MS, CCC-SLP, president and CEO of Centrex Rehab, Minneapolis, to discuss today's new opportunities for therapy services within the senior care market--including partnerships with companies once viewed as...


Subscribe to Marketing