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Presenting prices to prospects

January 9, 2015  |  Luke Fannon

Should prices be posted on senior living pamphlets and websites? As tempting as it can be, senior marketing expert Luke Fannon says it isn't a smart strategy.

LeadingAge seeks input on new name for CCRC

January 8, 2015  |  Lois A. Bowers, Senior Editor

Want to suggest a new name for continuing care retirement community? LeadingAge is accepting ideas until Feb. 15.

Top 10 blogs of 2014

December 29, 2014  |  Lois A. Bowers, Senior Editor

Blogs about safety, marketing and resident quality of life were hot for the brand's readers, website visitors and social media friends and followers this year.

2015 Business Outlook: Professionalism

December 17, 2014  |  Lois A. Bowers, Senior Editor

Part five of our series on challenges facing those serving older adults examines ways in which providers are authenticating their professionalism to help them communicate quality and differentiate themselves among those seeking services.

Forging long-term care and home health partnerships

December 3, 2014  |  Kurt Kazanowski

Building partnerships with companies offering strategic services can increase your business, improve operations, track data and increase referrals.

Sales versus marketing

November 24, 2014  |  Luke Fannon

As more communities feel the economic pressure to sell units and maintain census, the focus increasingly is on sales and marketing teams.

Providers must change the language of aging, speakers say

October 23, 2014  |  Lois A. Bowers, Senior Editor

Senior living housing and services providers can—and should—direct efforts to alter negative language and perceptions related to age and aging, LeadingAge leaders say.

A new offering in LTC amenities: Electric charging stations

September 18, 2014  |  Sandra Hoban, Managing Editor

They never drove Model Ts, but today’s seniors did grow up on Mustangs, Corvettes and Camaros. Because of the boomers’ willingness to embrace new motoring experiences, hybrid automobiles have found a niche in the senior sector.

One-on-one with… Robert (Robb) White

September 11, 2014  |  Sandra Hoban, Managing Editor

Long-term care organizations would be wise to reevaluate their dining programs to satisfy the adventurous and sophisticated palates of the new senior population. One noted chef shares his philosophy and vision of wedding good nutrition with high-end...

CCRC renaming effort continues

August 26, 2014  |  Lois A. Bowers, Senior Editor

An initiative led by LeadingAge and Mather LifeWays has resulted in more than 100 possible new names for continuing care retirement community.

Brides share wedding festivities with memory care residents

August 22, 2014  |  Lois A. Bowers, Senior Editor

Has your community ever hosted a marriage ceremony? One memory care center did, so that a father could participate in his daughter's celebration. At another, a bride stopped by on the way to her wedding so that the residents for whom she cared could see her...

3 ways to improve the health of your referral relationships

July 24, 2014  |  Luke Fannon

You can learn a lot from those who love you, those who like you and those who hate you. Put that knowledge to work to improve your financial well-being.


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