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Providers who do social media well

October 20, 2010
by Kevin Kolus
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While researching potential interview subjects for this month’s cover story on social media, it was mildly upsetting to learn that many long-term care businesses have zero appreciation for online networking. This is not a knock against the field by any means—providers have much less to gain, or lose, from a social media campaign compared to other businesses. And you all have more pressing issues on your minds than strategically building a Web presence. These are all issues I understand.

Redstone Highlands Senior Living

Emeritus Senior Living

Sunrise Senior Living

Brookdale Senior Living

Signature HealthCARE

Erickson Living

Landis Homes

CareOne Management, LLC

What troubled me was the almost elementary view those providers had of social media’s difficulty.
Tweeting is technical? Come on. It just seemed to be a lazy reason.

I then had to remember I’ve been actively using such media since people needed college e-mail addresses to create Facebook accounts. That was a long time ago (in the eyes of a 25-year-old). For my generation, digital communication is a reflex, so I can see why long-term care is just now catching on.

Luckily, there are wonderful examples of providers who are doing great work online. Click the community names in the sidebar to see interesting, dynamic Facebook pages, and add your own communities in the comments below. And don’t forget to follow Long-Term Living on Facebook and Twitter.

Kevin Kolus

Kevin Kolus


Kevin Kolus wrote for Long-Term Living when he was an editor. He left the brand in 2012...



The Seabury at FIELDHOME, a luxury assisted living and memory support residence, is now on facebook as part of Fieldhome's Community of Caring Services. Visit us at

Also watch our You Tube videos for both The Seabury and Fieldhome, our sub-acute rehabilitation and skilled nursing facility.

Patti Horvath


Thanks for sharing the various online networking platforms that Seabury utilizes. Flickr and especially YouTube offer visually engaging marketing opportunities for providers to reach new residents and families.

Thanks for highlighting LTC communities that have embraced Social Media. Seabury, An Active Life Care Community in Bloomfield, CT. has joined the conversation. Please visit our website at There you will find links to our Facebook, Twitter, YouTube, and Flickr accounts. You will also find a link to our blog "We Know Aging". Please visit us. Maybe next time we'll make it in your sidebar!
Courtenay Knox
Social Media Coordinator, Seabury
Find us on Facebook:
Follow us on Twitter:

Woodland Terrace, a Kisco Senior Living community is enjoying social media as a way of connecting with residents, family members, associates, professionals and prospects. Visit our Facebook page and click on this week's blog "Helping Your Loved One with Dementia Enjoy the Holidays."
You can also get a closer look at our community and see how we practice "The Art of Living Well" by viewing our You Tube video:

Let us know what you think!
Trudy Croxton,
Wellness Director