Articles

Marketing Senior Care During the Pandemic, Part 2: How to Create the Ideal Marketing Funnel

The marketing funnel is an essential element of any senior care facility’s marketing plan. Read More »

Rethinking Workforce Management in the Post-Acute Care Space

Workforce management is a challenge in any industry, but the post-acute care industry faces multiple unique challenges. Read More »

Creative Ideas for Marketing Senior Care Facilities During the Pandemic

It’s essential for facilities to deliver consistent messaging and transparency across all of their marketing platforms. Read More »

How an Assisted Living Residence Used Anti-COVID Biotechnology to Reclaim Normalcy

Learn how The 80th Street Residence was able to transition back to a more regular lifestyle for residents. Read More »

Marketing Senior Care During the Pandemic, Part 1: Best Practices to Follow

The pandemic has reshaped senior care facility marketing, while also making effective marketing more important than ever. Read More »

[Free CE Webinar] Infection Prevention in LTC, presented by Clorox Healthcare

Participants will learn how to create an effective and successful environmental cleaning & disinfection program in the LTC setting. Read More »

View From the Trenches: Interview with Michael Wasserman, MD, CMD

Dr. Wasserman is an ardent proponent of improving the quality of life for our nation’s seniors. Read More »

How Senior Care Facilities Can Best Implement and Use Resident Security Technology

Thanks to advancements in resident security technology, facilities have access to more tools than ever before. Read More »

The COVID-19 Vaccine: Where Are We Now?

With multiple efforts underway to ensure seniors are vaccinated, we are now starting to see positive results. Read More »

Reforming the Survey Process: An Interview with Alan C. Horowitz

Many within the long-term care sector feel the Medicare/Medicaid survey system is in need of reform. Read More »

How the Senior Care Industry Stands to Benefit from the Gig Economy

While it might seem ideal to fill vacant positions with full-time, long-term staff, what if the solution rested with the gig economy? Read More »

Perspectives: Will People Return to Senior Care Facilities After the Pandemic? (Part II)

One expert predicts that the definition of facilities and the role they play will change, even if there is no dramatic physical restructuring. Read More »

Increasing Census in Senior Care: 4 Customer Experience Strategies

With occupancy rates in senior care down significantly due to the pandemic, many care providers are working to climb back their census. Read More »

Understanding Depression Among Seniors

A recent survey found that nearly two-thirds of Americans age 65 and older who experience depression will not seek treatment. Read More »

New White Paper From Vernon Manor, a Facility on the Front Lines of COVID

Download a new white paper from a facility that has had an extraordinary track record against COVID. Read More »

Fighting COVID-19-Related Loneliness in Senior Care Communities During the Winter

While many facilities were previously able to facilitate outdoor activities and visits, cold weather has put a stop to those activities in many areas. Read More »

Perspectives: Will People Return to Senior Care Facilities After the Pandemic? (Part I)

Will more families opt to keep loved ones at home, rather than relying on senior care facilities? What would this mean for the industry? Read More »

Key Findings About Nursing Home Resident Experiences During the Pandemic

The COVID-19 pandemic has altered not only how nursing homes function, but also how residents experience life. Read More »

Fighting Senior Loneliness With Laughter

A certified Laughter Yoga Leader is bringing laughter yoga (virtually) to residents in senior care settings. Read More »

Special Report: Adaption and Innovation During COVID-19

Learn how other facilities are combatting COVID-19 and keeping residents and staff safe. Read More »

Online Reviews for Senior Care Facilities: Do They Really Matter?

Plenty of genuine online reviews can go a long way toward creating trust and giving your facility credibility. Read More »

Leverage Technology to Better Serve Older Adults: Lessons from 2020 and Ideas for the Future Reduce Social Isolation in Senior Living

The resources in this new report can help senior care leaders learn from what other facilities are doing and better protect the seniors in your care. Read More »

Best Practices When Implementing Virtual Tours

Not only are virtual tours ideal during this time, they also offer many benefits that can continue on after the pandemic has ended. Read More »

Addressing Common Technology Security Issues in Senior Care Settings

Identifying and solving vulnerabilities can help a facility protect resident privacy and safety and ensure continuous operations. Read More »

View From the Trenches: Interview with Keri Jaeger of Mount Evans Home Health Care & Hospice

In its 40 years of operation, Mount Evans has never refused to treat any patient who lacked insurance or the means to pay. Read More »

Dementia Care During COVID-19

Implementing PPE and social distancing protocols while caring for residents with dementia brings an additional set of challenges. Read More »

What Senior Care Facilities Need to Know About COVID-19 Liability

In addition to numerous other challenges, the pandemic brings significant legal complications that facilities need to be aware of. Read More »

Alison Teitelbaum Joins Editorial Advisory Board of iAdvanceSeniorCare

Alison serves as Vice President at MCI USA, where she helps organizations achieve their strategic, advocacy, and programmatic goals. Read More »

How Virtual Reality Is Keeping Seniors Entertained and Engaged During the Pandemic

Social distancing protocols require finding alternative ways to keep residents socially connected and engaged. Read More »

Cynthia Morton Joins Editorial Advisory Board of iAdvanceSeniorCare

Cynthia joined NASL as the Executive Vice President in September of 2010 and has led the organization to advocate for high quality care for the patients NASL members serve. Read More »