Month: December 2025

Building the Next Generation of Caregivers: How Organizations Can Effectively Recruit Gen Z Talent

Given the staffing shortages the senior care industry faces, recruitment is more important than ever. As the industry faces rising demand... Read More »

Best Practices to Improve Family Communication in Memory Care

Effective communication with residents’ family members is a cornerstone of quality memory care, yet it is often one of the most challengi... Read More »

AI in Senior Living Sales and Marketing: Key Trends to Watch in 2026

In this webinar, industry experts will discuss the top AI trends transforming senior living sales and marketing. You’ll hear how forward-thinking organizations are using AI to better understand family needs, boost occupancy, and increase sales and marketing effectiveness. Read More »

Creative Ways to Make the Holidays Extra Special for Memory Care Residents

Holiday celebrations are deeply meaningful for many memory care residents and their families. Continuing cherished traditions, even withi... Read More »

AI in Senior Living Sales and Marketing: Key Trends to Watch in 2026

Wednesday | December 17, 2025 | 2 p.m. Eastern Panelists: Cara Cassner Read More »

Honoring the Individual: A Person-Centered Approach to Memory Care

Person-centered care is reshaping the senior care industry, with especially meaningful benefits in memory care. By prioritizing each indi... Read More »

How Equine Therapy Enriches the Lives of Skilled Nursing Residents

Many senior care communities embrace pet therapy, recognizing the calming and uplifting effect animals can have on residents. While dogs ... Read More »

View from the Trenches: An Interview with Jennifer Stevens-Lapsley, PT, PhD, FAPTA

Falls remain one of the most persistent and consequential challenges in senior care. In this candid interview, Jennifer Stevens-Lapsley, ... Read More »

Technology Training for Frontline Staff: How to Make Learning New Tools Easier

As technology becomes increasingly integral to the senior care industry, staff are faced with learning new platforms and tools at a rapid... Read More »

The Labor Cost Leak: Uncovering Hidden Costs in Your Senior Care Organization

An insightful webinar where experts will dive how to learn specific, actionable strategies for leveraging data analytics and modern workforce management technology to gain a crystal-clear view of these hidden expenses. Read More »

Building Resilience in Memory Care: Leadership Strategies that Strengthen Teams

Memory care staff encounter significant stress, challenges, and setbacks every day. When staff are resilient — able to cope effectively a... Read More »

How to Handle Difficult Conversations with Families and Residents

Difficult conversations are inevitable in senior care. At some point, staff will need to discuss changing care needs or other sensitive t... Read More »