On the airwaves
Today’s seniors have watched television mature from black-and-white broadcasts from the three major networks to hundreds of channels available from cable and satellite providers in high-definition color. As television has developed, though, it has forgotten about an important demographic—those same seniors. At Erickson Retirement Communities, innovative programs are ensuring that seniors can watch content geared directly to them
and produce programs for themselves and their peers. These productions are now being broadcast across the country.
Greenspring’s Channel 6
Channel 6 at Greenspring in Springfield, Virginia, is one of 19 independent stations at Erickson Retirement Communities; each campus has its own local access channel that broadcasts to residents. When Channel 6 went live in January 2002, the station had three resident volunteers. It now has 68 working together with three full-time staff members. “We focus on working side by side with residents,” says Julie Reid, lead coordinator for Community TV at Greenspring. “We learn from each other.”
Programming—either live or taped—runs every day of the week. When not on the air with video, the channel displays Greenspring’s informational electronic bulletin board, which keeps residents abreast of pertinent information and activities. “We have to balance the time that residents can see the electronic bulletin board with the time that we’re doing taped or live programming,” Reid notes. “Channel 6 is a very important information hub for all the residents here.”
The Channel 6 show Village in Motion is one source of information for residents that has been on the air since 2002. Telecast live Monday through Friday, the program features interviews with guests, and call-in forums allow residents to discuss current issues. Village in Motion covers broad topics, including politics, health, music, and cooking. Channel 6 also offers exercise shows that are produced in-house, including a program on chair exercises for residents with limited mobility and tai chi sessions. A yoga show is in the works for this year.
Residents are encouraged to produce video for the channel. “The ideas that residents come up with usually resonate across the campus,” Reid says. Some of their work has included projects on the National Mall and National Zoo in Washington, D.C., and a trip to Longwood Gardens, a horticultural display garden in Pennsylvania. The resident-produced Conversations in History has featured an episode on Greek history, among other topics. Resident Jasper Vink hosts the show and is a master of history. He generates his own material.
So who are the resident volunteers of Channel 6? Retired producers from major networks? Experienced motion picture camera operators? “Most of our residents have never touched TV equipment in their lives,” Reid notes. “But when we opened the door for business, we had people right off the bat wanting to learn.” To turn the novice volunteers into capable television producers, hosts, and audiovisual equipment operators, Greenspring holds monthly training sessions, which will occur more frequently this year. Staff train, educate, and support the Channel 6 volunteers involved. “We invite residents to try something,” Reid adds. “If they don’t like it we have them try something else until they find a place where they feel they can really contribute.”
The residents’ hard work and professionalism haven’t gone unnoticed. In the past two years, Channel 6 has won six Telly Awards, a national competition that honors outstanding local, regional, and cable TV commercials and programs, and video and film productions. Winning entries have included Remembrance: D-Day 60 Years Later, Women Inspiring Hope and Possibility, Holiday Gift Music, and Celebrating Martin Luther King Day. These programs are all produced by Greenspring residents who do their own research.
As residents continue to produce programming, ongoing training will ensure that more volunteers can pitch in and learn the craft. In addition to all those who work behind the scenes, Reid would like to see even more residents appear on camera. While a CCRC may seem like an unusual place to find a TV station, Channel 6 presents an opportunity for Greenspring’s residents to inform and entertain their peers over the airwaves.
Retirement Living TV
Retirement Living TV (RL TV) is the vision of John Erickson, chairman and CEO of Erickson Retirement Communities—and, along with the 19 independent local access channels broadcasting from its communities, Erickson’s vision can now be seen nationwide. In September 2006, RL TV went on the air on CN8, The Comcast Network, which is seen in 12 states from Maine to Virginia and has more than nine million viewers. Programming runs from 12:00 p.m. to 4:00 p.m. RL TV expanded its reach in November, debuting on DIRECTV, a satellite television service provider with more than 15 million subscribers in the 48 contiguous states. On DIRECTV, RL TV also expanded its broadcast time, airing from 9:00 a.m. to 5:00 p.m.
“The mission is to inform and inspire folks,” says Brad Knight, president of RL TV and executive vice-president of TV and Media for Erickson Retirement Communities. “If we can get them good information, they can make great decisions.” Before the channel’s debut, older viewers had no national television station of their own. “We’re very conscious of the fact that this market is underserved,” Knight notes. RL TV’s slogan is “TV Finally Grows Up.”
RL TV runs content much like Green-spring’s Channel 6, including programs on personal finance, travel, cooking, and fitness. Shows currently produced by RL TV’s crew of experienced industry veterans include:
The Art of Living tells stories about ordinary people leading extraordinary lives.
Healthline provides viewers with tools needed to take better control of their healthcare.
The Voice looks at social issues important to older Americans.
The Informed Citizen discusses congressional issues, including Medicare, prescription drugs, and Social Security.
The Daily Apple explores wellness issues, including areas of personal fulfillment, health, and relationships.
The Prudent Advisor shows viewers how to get the most for their money.
The station also airs Spotlight series, which examine topics from different perspectives. In an effort to inform seniors of their choices regarding Medicare Part D, RL TV produced Spotlight on Medicare Part D. The program—one of many on the station that educates viewers on Medicare Part D—aired at the end of the 2006, during the open enrollment period. “We had all our shows peppered with segments about Medicare Part D,” Knight explains. “We’re trying to get this information out to as many people as possible.” A free DVD of this special programming is available, and it also includes a town hall meeting with Leslie Norwalk, deputy administrator of the Centers for Medicare & Medicaid Services.
Knight encourages viewers to call, write, or e-mail with their comments on RL TV. “We’re sure hoping this group of people appreciates the service,” he says. “We’re looking for as much feedback from these folks as possible.”
For more information on Greenspring and Channel 6, please phone (800) 788-0811 or visit https://www.ericksoncommunities.com/gsv. For more information on Retirement Living TV, phone (800) 754-8464 or visit https://www.rl.tv. To send your comments to the author and editors, please e-mail email@example.com.
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