A new webinar for executives, administrators, directors and other care leaders at senior care and LTC facilities.
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Wednesday | December 17, 2025 | 2 p.m. Eastern
AI is no longer a futuristic concept—it’s becoming a 2026 reality for senior living sales and marketing teams. Communities that begin adapting now will be better positioned to grow occupancy, meet rising family expectations, and stay ahead in a competitive market.
In this webinar, industry experts will discuss the top AI trends transforming senior living sales and marketing. You’ll hear how forward-thinking organizations are using AI to better understand family needs, boost occupancy, and increase sales and marketing effectiveness.
What you’ll learn:
- How AI search is changing consumer behavior—and how communities can capture attention through AI search results
- The most promising applications of AI in senior living that forward-looking communities are beginning to explore
- How AI call insights can help sales and marketing teams understand families’ needs more deeply
- Balancing efficiency with empathy when testing AI call agents
- Common pitfalls to avoid when piloting or scaling AI in senior living
Sponsored by Marchex
Thanks to our sponsor,
this event is FREE to attend.
Can't attend on December 17?
Register now and get the webinar recording to view at your convenience.
Everyone who registers will be sent a link to the presentation slides and the webinar recording after the event.
Panelists:
- Cara Cassner, Director of Marketing at The Kendal Corporation
- Lee Barth, Vice President Enterprise Sales, Marchex
Sponsored by
This event is free to attend thanks to our event sponsor.
Panelists
Webinar at a Glance
Date: Wednesday, December 17, 2025
Time: 2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration: 60 Minutes
Cost: Free, thanks to our event sponsor.
AI in Senior Living Sales and Marketing:
Lee Barth
Vice President Enterprise Sales
Marchex
Lee Barth is the Vice President of Enterprise Sales at Marchex, where he partners with leading healthcare and senior living organizations to apply AI-driven conversation intelligence to real-world operational challenges. With deep experience across healthcare, senior care, and multi-location service industries, Lee has a front-line view into how senior living marketing and sales teams are leveraging actionable insights to increase tour conversions, improve follow-up performance, and ultimately drive higher occupancy. His work focuses on helping organizations transform everyday conversations into measurable outcomes that support growth, efficiency, and a stronger resident experience.
Key Trends to Watch in 2026
Cara Cassner
Director of Marketing
The Kendal Corporation
Cara Cassner is Director of Marketing at The Kendal Corporation, a nonprofit senior living organization. She brings more than 15 years of marketing experience, including over a decade with Kendal, and holds an MBA with a concentration in digital marketing. Cara has led system-wide marketing technology initiatives and introduced AI-driven strategies to enhance sales and occupancy. She is committed to applying marketing toward social good and advancing Kendal’s mission of serving older adults.
