Rebuilding the Senior Care Industry: How to Increase Occupancy and Restore Trust

Rebuilding the Senior Care Industry: How to Increase Occupancy and Restore Trust

A new i Advance Senior Care webinar for executives, administrators, directors and other care leaders at senior care and LTC facilities.

Wednesday   |   August 25, 2021   |   2:00 p.m. Eastern

Your Speakers:

  • Samantha Prinster, Director of Marketing & Communications, Cedarhurst Senior Living
  • Chris Harper, Vice President of Communications, The Arbor Company
  • Annie Haarmann, Head of Strategy and Consulting, Healthcare and Life Sciences,  Reputation

Sponsored by Reputation

This event is free to attend thanks to our event sponsor.

The past year has been full of unprecedented challenges for the senior care industry. The pandemic has led to low occupancy levels and has eroded resident and family trust in the industry. In response, senior care facilities need to take new approaches to rebuilding that trust and driving occupancy. Come learn new best practices and innovative approaches that can help your senior care facility rebuild.

Marketing, public relations, and senior care industry thought leaders will share details on how to:

  • Rework your marketing plan and messaging to better connect with your audience
  • Put new marketing strategies to work to reach your target audience
  • Use technology to increase resident safety and engagement
  • Demonstrate your commitment to resident safety

This one-hour webinar will include a Q&A session at the end, so come prepared with your questions.

Your Presenters

Samantha Prinster

Samantha Prinster

Director of Marketing & Communications

Cedarhurst Senior Living

Samantha Prinster is the director of marketing and communications for Cedarhurst Senior Living, where she is responsible for developing and implementing marketing and communication strategies for all Cedarhurst communities in addition to aiding in business excellence projects. She has more than seven years of healthcare-focused marketing experience and more than 10 years of healthcare and senior living experience.

Chris Harper

Chris Harper

Vice President of Communications

The Arbor Company

Chris Harper is the vice president of communications at The Arbor Company, a senior living operator of 45 communities in 11 states. In his role, Chris is responsible for branding, marketing, public relations, and technology.

Annie Haarmann

Annie Haarmann

Head of Strategy and Consulting


Annie Haarmann is Head of Strategy and Consulting, Healthcare and Life Sciences at Reputation. She partners with leaders of large, complex healthcare organizations to provide data-driven insights that maximize value and drive patient acquisition. Annie also consults with healthcare leaders on programs to improve consumer experience and quality. Previously, Annie led digital marketing and online experience at Ascension, where she introduced new strategies for online consumer access to drive growth.

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