2012 Keynote Speakers | I Advance Senior Care Skip to content Skip to navigation
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Sunday, April 7, 2013
5:00 p.m. — 6:00 p.m.

Margaret A. Wylde, President and CEO, ProMatura Group, LLC

Margaret Wylde began conducting research on consumers aged 50 and over more than 25 years ago. ProMatura Group, LLC, the company founded by Wylde, has played an integral role in understanding what consumers want and are willing to buy. Wylde’s research and experience includes age-qualified housing, consumer products and services, work for Fortune 100 as well as start-up companies, large corporations and single proprietorships, and also national associations and state agencies. Wylde’s expertise in age-qualified housing business issues comes from practical, day-to-day experience. During her career, Wylde has participated in the design, development, and management of age-qualified housing properties. Wylde’s knowledge of the age-qualified housing industry is widely recognized as being among the industry’s best. In 2007 Wylde was recognized as an “Icon of the Industry” by the 50+ Council of the National Association of Home Builders, the first woman to receive this honor. Her contribution to the industries serving mature consumers has been to conduct both proprietary and publicly disseminated research. ProMatura Group provides the data for the NIC MAPTM database, an inventory and analysis of more than 12,600 age-qualified, service-enriched properties in the 100 largest metropolitan areas in the U.S. updated quarterly. ProMatura Group conducts hundreds of proprietary studies for developers, investors, manufacturers, service agencies, and other businesses each year. Through this unparalleled experience, ProMatura has developed a sound understanding of consumer preferences and expectations and of the communities, properties, services, and products that have excelled with many market sectors in scores of different geographic locations. ProMatura has expanded internationally; it has an office in London and is working on projects in Mexico, Europe, and South Africa. It also has completed work for communities in the UK, Australia, France, China, Japan, and Canada. Wylde has authored five books, dozens of technical papers and articles, and is a prolific contributor to trade and business publications and scholarly journals. Wylde’s most recent book is The Right House, The Right Place, The Right Time: Housing Preferences: Community and Lifestyle Preferences of the 45+ Housing Market, published by BuilderBooks (2008). Her other books include Boomers on the Horizon: Housing Preferences of the 55+ Home Buyer, also published by Builder Books in 2002, and Building for a Lifetime: The Design and Construction of Fully Accessible Homes, published by The Taunton Press. She is also frequently sought-after speaker, providing keynote addresses to many different audiences.

Monday, April 30, 2012
4:30 p.m. — 5:30 p.m.

Positive Aging Environments—The Community Response
Dodd Kattman, AIA, LEED AP BD+C, Partner, Morrison Kattman Menze, Inc., Architecture Planning Interiors
Thomas M. Esselman, President and CEO, Institute for the Ages
D. Scott Crabtree, President and CEO, Broadway Services, Inc., Lambeth House

Providing meaningful and productive environments for individuals as they age is not the function of one organization, initiative, or facility. Truly effective environments for aging are the result of initiatives that are driven by the community at large through engagement of individuals at all levels. This dynamic panel of individuals will share real success stories of how communities within towns, cities, and regions have successfully addressed how to provide services, support and a successful lifestyles for their aging citizens. Attendees will hear about the rebuild of a community following the devastation of Hurricane Katrina, a visionary and strategic regional approach in Florida, and case studies from across the U.S.—all demonstrating that “community up” is an approach that satisfies the needs of not only a community’s older population but everyone.

About the Speakers


Dodd Kattman, AIA, LEED AP BD+C, Partner, Morrison Kattman Menze, Inc., Architecture Planning Interiors

Dodd Kattman is a founding partner of Morrison Kattman Menze, Inc., an architecture, planning, and interior design firm with more than 25 years of senior living and care project experience. In his role as senior living managing partner, Kattman dedicates time to design, research, publish, and present topics that elevate the expectations of supportive environments that promote the process of aging with dignity in community. Dodd currently chairs the Design for Aging Review task force, a biennial collaboration between LeadingAge and the AIA, which conducts the national juried design awards and post-occupancy evaluation programs promoting innovative design in environments for older adults. Additionally, Dodd serves on the AIA Design for Aging Knowledge Community advisory group.


  D. Scott Crabtree, President and CEO, Broadway Services, Inc., Lambeth House
D. Scott Crabtree is the Chief Executive Officer and President of Broadway Services, Inc. (BSI). Since November 1, 2003, BSI has been the operator of Lambeth House, Inc., a premier continuing care retirement community (CCRC) located in New Orleans, and operator of St. Anna’s Residence, a non-profit nursing home founded in 1850. Crabtree assisted in the development of another CCRC in the metropolitan New Orleans area and served as the Executive Director of a non-profit senior living service provider from 1992 until 2003. From 1982 until 1992, his career was dedicated to healthcare administration in the specialty hospital sector. He is an active member of LeadingAge, currently serving on the Public Policy Congress Steering Committee and is the Chair of the Educational Committee. He serves on the board of Gulf States LeadingAge. He is a board member for the Louisiana Board of Examiners of Nursing Facility Administrators and the Louisiana Emergency Preparedness Review Committee. Crabtree currently serves as the Vice President of Bridge House, a New Orleans charity dedicated to substance abuse recovery. He was appointed to the 2009–2011 American Institute of Architecture/Design for Aging jury. He has served as a director on numerous non-profit boards and advisory committees. He has been an invited speaker at various national conferences related to both the senior living industry and the impact of disasters on senior living.

  Thomas M. Esselman, President and CEO, Institute for the Ages
Tom has spent the past 22 years working for Hallmark Cards, Inc., in Kansas City, Missouri, including five years with Hallmark International in the UK. Combining a business management background with a flair for creative product development and the retail marketplace, Tom has led a number of breakthrough initiatives at Hallmark, most notably the creation of song cards and the recordable greetings business. He drove innovation and growth initiatives through partner relationships with the MIT Media Lab, the Institute for the Future, and multiple open innovation practitioners. Tom earned a Bachelor of Science in Foreign Service from Georgetown University and a Master in Management from the Kellogg Graduate School of Management at Northwestern University. Throughout the years, Tom has been active in many charitable organizations. With his Italian heritage (from his mother’s side) driving his interest in cooking, he has donated countless homemade pizzas and biscotti to support schools and social causes.