Effective marketing is important to a memory care program’s success. But rather than using marketing techniques and messages intended for... Read More »
Social Media is not like other marketing practices. It’s not a one-way street. When you pay for an advertisement, you’re telling your story. With Read More »
The last five years have spawned a plethora of online senior housing service providers in direct response to the growing number of people using the Read More »
Internship programs provide a valuable opportunity for young people to explore potential career paths, acquire hands-on experience, and e... Read More »
Rebuilding the Senior Care Industry: How to Increase Occupancy and Restore TrustA new i Advance Senior Care webinar for executives, admin... Read More »
Keeping units filled can be a struggle for CCRCs, especially in a sluggish economy. We asked successful CCRC operators to share their secrets to boosting census above 90 percent—and keeping it there. Read More »
Legal advertisements that aim to exploit nursing homes often hit way below the belt, and nursing homes have the right to challenge them. Legal expert Alan C. Horowitz, JD, RN, explains what nursing homes can do to fight back against misleading and deceptive legal advertisements. Read More »
The National Association of Home Builders 50+ Housing Council has announced the winners of its 2014 Best of 50+ Housing Awards, which to aim honor excellence and innovation in design, development, lifestyle and marketing. Read More »
The rise of the Internet has resulted in a major shift not only in consumer buying behavior but also the consumer’s influence on the buying behavior of others. In fact, consumers today wield a power that can make or break a company. The result: Companies need to monitor and manage their online reputations carefully. Read More »
Better interviewing leads to better short-lists, and ultimately to better new employees. Rebecca McNeil, educational content manager at HealthcareSource, a provider of healthcare HR software, shares some strategies for finding new employees that truly match the culture and quality of your facility. Read More »
by Nancy Hall, VP of Client Services at G5 Search Marketing It's hard to miss all the talk about baby boomers and seniors flocking to social Read More »
The Long-Term Living Web site serves daily news focused on the LTC field. The news feed covers reports and studies, governance, views and news from Read More »
The Long-Term Living Web site serves daily news focused on the LTC field. The news feed covers reports and studies, governance, views and news from Read More »
The Long-Term Living Web site serves daily news focused on the LTC field. The news feed covers reports and studies, governance, views and news from Read More »
The Long-Term Living Web site serves daily news focused on the LTC field. The news feed covers reports and studies, governance, views and news from Read More »
Person-centered care (PCC), a part of the culture change movement in long-term care, has been called an “attitude,” a “transformation,” and a “gold Read More »
In previous articles in this series, we’ve discussed issues facing the long-term care industry as it prepares for the coming wave of baby boomers. Read More »
MARTHA E. LEATHERMAN, MD, AND KATHERINE E. GOETHE, PHD How to get sued in five easy stepsExperienced observers tell how facilities place themselves Read More »
All members can be accommodated and empowered-if you work at itBY SANDRA HOBAN, MANAGING EDITOR Diversity is everywhere. Just as it takes more Read More »
SURVEY survivalBY RETA A. UNDERWOOD, ADCGood reasons to take elder abuse seriously As an industry that will forever experience the fallout from abuse Read More »
Are your products environment-responsible?An interview with Arthur Weissman, PhD, President and CEO, Green Seal, Inc. In recent years, environmental Read More »
BY BRENT CAMPBELLGetting your message outEffective marketing focuses on getting the right information about your organization to the right audience Read More »
LIABILITY LANDSCAPEBe Careful What You PromiseYour advertising and marketing materials might be inviting a lawsuitBY LINDA WILLIAMS, RN In any Read More »
