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Digital Ad and eNewsletter Specifications

Run-of-Site Ad Sizes

  Length Height File Size
Leaderboard 728px 90px 40KB or less
Full Banner 468px 60px  
Big Box 300px 250px 40KB or less
Skyscraper 300px 600px 40KB or less
Product Ad/Vendor Corner 125px 125px 30KB or less + Includes headline
(50 character max, including spaces)
and body copy (approximately 350
characters including spaces)

 

Specifications

File Types: gif, jpg, Flash or javascript
Animation: 15 seconds
We accept up to Flash 8. Flash files must contain a click tag so our ad server can insert the link. Please do not embed the URL as it will disable the tracking on our end. Please provide URL separately.
Please use Action Script 2. Include a button action in the Flash file coded as follows:
on (release {if (clickTAG.substr(0,5) == “http:”) {getURL(clickTAG, “_blank”);}}

View Digital Specifications

 


 

eNewsletter Ad Sizes

Weekly eNewsletters Length Height File Size
Top/Bottom Leaderboard 728px 90px 40KB or less
Full Banner 468px 60px 40KB or less
Rectangle 180px 150px 40KB or less
Skyscraper 160px 600px 40KB or less
Product Ads/Vendor Corner 125px 125px 30KB or less + Includes headline
(50 character max, including spaces)
and body copy (approximately 350
characters including spaces)

 

Leadership Update eNewsletter Ad Sizes

                   Length Height File Size
Big Box (2 available) 300px 250px 40KB or less

 

Specifications

File Types: gif or jpg
URL to be linked from the image and/or text
Note: In Outlook 2007 and Outlook 2010, only the first frame of an animated gif is displayed.
Materials to be submitted 7 days prior to run date.

View eNewsletter Specifications