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In this issue: The 2017 OPTIMA Award winners, diabetes medication management, infection control programs, disaster planning and more.
Senior living marketing expert Luke Fannon discusses five steps to using care quality to earn customer satisfaction and loyalty.
The comparison and ratings tool stems from a longstanding problem with elder abuse and neglect cases in the county.
Hospitals don’t always make it easy for post-acute care providers to talk with their case managers. Creative marketing techniques can open the doors.
Social media is ubiquitous, valuable and fun. It can also get long-term care providers into a lot of legal trouble.
A recent survey found adult children prefer their parents age at home compared to a long-term care facility.
Secret shoppers? Tours? Using multiple strategies to gather intel on your competitors can improve your sales and marketing strategies.
In celebration of Older Americans Month, the national initiative tackles culture change and the stereotypes of seniors by asking, “What’s age got to do with it?”
Online information about healthcare providers can be a double-edged sword. While positive feedback from customers can give business a boost, negative comnments can really burn.
A well-conceived approach to supporting charities (local or national) can have a positive impact on your community and your census.
Marketing senior living services on a national scale is tricky. Here are some tips on keeping your national voice locally relevant.
A varied and robust strategic marketing plan can help you tell your brand's story, engage consumers, educate clients and stay one step ahead of your competition.
Marketing consultant Luke Fannon explains why administrator engagement can make all the difference in increasing census and fostering a more productive sales and marketing team.