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Business Marketing Including Social Media and CRM

What senior living can learn from Southwest’s customer service

October 6, 2017  |  Luke Fannon
blog

Senior living marketing expert Luke Fannon discusses five steps to using care quality to earn customer satisfaction and loyalty.

San Diego County creates its own assisted living review site

August 16, 2017  |  Pamela Tabar, Editor-in-Chief
news

The comparison and ratings tool stems from a longstanding problem with elder abuse and neglect cases in the county.

How to get hospital referral sources to open up

July 18, 2017  |  Luke Fannon
blog

Hospitals don’t always make it easy for post-acute care providers to talk with their case managers. Creative marketing techniques can open the doors.

Social media's double-edged sword

July 6, 2017  |  Alan C. Horowitz, Esq., RN
blog

Social media is ubiquitous, valuable and fun. It can also get long-term care providers into a lot of legal trouble.

Children want parents to age at home

May 25, 2017  |  Nicole Stempak, Senior Editor
news

A recent survey found adult children prefer their parents age at home compared to a long-term care facility.

5 ways to evaluate your competition

May 12, 2017  |  Luke Fannon
blog

Secret shoppers? Tours? Using multiple strategies to gather intel on your competitors can improve your sales and marketing strategies.

Asbury Communities launches campaign against ageism

May 10, 2017  |  Pamela Tabar, Editor-in-Chief
news

In celebration of Older Americans Month, the national initiative tackles culture change and the stereotypes of seniors by asking, “What’s age got to do with it?”

Minding your online reputation

April 19, 2017  |  Judah Gutwein, LNHA
article

Online information about healthcare providers can be a double-edged sword. While positive feedback from customers can give business a boost, negative comnments can really burn.

Getting the most out of your charity strategy

April 13, 2017  |  Luke Fannon
blog

A well-conceived approach to supporting charities (local or national) can have a positive impact on your community and your census.

How to keep your national branding campaign local

March 3, 2017  |  Luke Fannon
blog

Marketing senior living services on a national scale is tricky. Here are some tips on keeping your national voice locally relevant.

The 4 disciplines of a strategic marketing plan

February 2, 2017  |  Luke Fannon
blog

A varied and robust strategic marketing plan can help you tell your brand's story, engage consumers, educate clients and stay one step ahead of your competition.

Administrators: How well do you engage with Admissions, Sales and Marketing?

January 13, 2017  |  Luke Fannon
blog

Marketing consultant Luke Fannon explains why administrator engagement can make all the difference in increasing census and fostering a more productive sales and marketing team.

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