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In this issue: The 2017 OPTIMA Award winners, diabetes medication management, infection control programs, disaster planning and more.
There is huge demographic transition well under way involving the aging of the USA. However, the idea that it provides "Inevitable Tailwinds" for Skilled Nursing or for REITs is incorrect.
Senior living marketing expert Luke Fannon discusses five steps to using care quality to earn customer satisfaction and loyalty.
Hospitals don’t always make it easy for post-acute care providers to talk with their case managers. Creative marketing techniques can open the doors.
Social media is ubiquitous, valuable and fun. It can also get long-term care providers into a lot of legal trouble.
Secret shoppers? Tours? Using multiple strategies to gather intel on your competitors can improve your sales and marketing strategies.
Online information about healthcare providers can be a double-edged sword. While positive feedback from customers can give business a boost, negative comnments can really burn.
A well-conceived approach to supporting charities (local or national) can have a positive impact on your community and your census.
The 94-site provider has streamlined referrals and authorizations through the hc1.com platform for customer relationship management and quality metrics.
Marketing senior living services on a national scale is tricky. Here are some tips on keeping your national voice locally relevant.
A varied and robust strategic marketing plan can help you tell your brand's story, engage consumers, educate clients and stay one step ahead of your competition.