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In this issue: The 2017 OPTIMA Award winners, diabetes medication management, infection control programs, disaster planning and more.
Secret shoppers? Tours? Using multiple strategies to gather intel on your competitors can improve your sales and marketing strategies.
Online information about healthcare providers can be a double-edged sword. While positive feedback from customers can give business a boost, negative comnments can really burn.
A well-conceived approach to supporting charities (local or national) can have a positive impact on your community and your census.
The 94-site provider has streamlined referrals and authorizations through the hc1.com platform for customer relationship management and quality metrics.
Marketing senior living services on a national scale is tricky. Here are some tips on keeping your national voice locally relevant.
hc1 is bringing its experience in hospital and laboratory customer relationship management to the long-term care space.
A varied and robust strategic marketing plan can help you tell your brand's story, engage consumers, educate clients and stay one step ahead of your competition.
Marketing consultant Luke Fannon explains why administrator engagement can make all the difference in increasing census and fostering a more productive sales and marketing team.
concept3D, a location-based software developer, has partnered with a continuing care retirement community in Florida to offer current and future residents as well as loved ones 3D maps and virtual reality panoramic images of the facility.
What can your organization do to deliver the best branded experience for residents and employees?
By Gregg Lederman, CEO, Brand Integrity
One stand-alone CCRC invites prospective residents to be their guest as part of larger resident-driven marketing efforts.
The merger of the two companies, which had worked as partners since May 2015, will bring new care coordination expertise to Primaris’ growing quality improvement resources.