Marketing

5 best practices for social media

Twitter, Facebook, LinkedIn... What does social media have to do with the business of assisted living? The social media staff at Evangelical Lutheran Good Samaritan share their tips for using social media wisely and well.

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Improving your website on a budget

Three long-term care marketing professionals weigh in on the 5 things any community can do to make its website more friendly to prospective customers, even on a tight budget.

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Survival of the fittest

It’s never too late to start taking care of the body that takes care of you. Maintaining strength, muscle tone and confidence are instrumental in positive aging.

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Report: Nursing homes inflate staff numbers for better Nursing Home Compare ranking

A Center for Public Integrity report shows as many as 80 percent of nursing homes are inflating their staffing levels on Medicare.gov for higher rankings.

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Providing an open environment for honest feedback

From customer satisfaction surveys to resident councils and hallway suggestion boxes—how welcoming is your process for receiving feedback on the good, the bad and the ugly?

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The rainbow connection: Making your facility LGBT friendly

For some LGBT seniors, assimilation—not exclusion—in LTC is the goal. Tips to make diversity a positive influence in your community.

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The laundry quandary

Clothes that maintain their color, size and shape please residents and their families and also provide visible evidence to prospective residents of the quality of care and services you provide. How do you satisfy staff members and regulators, too? Here are some ideas.

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Will seniors be able to afford your community?

About half of households that have members aged 55 or more years have no retirement savings, and many of those households have few other resources to fund their post-work years, according to a new analysis by the Government Accountability Office.

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Florida launches expedited licensure initiative for assisted living

The Florida chapter of the Assisted Living Federation of America has partnered with the state's Agency for Health Care Administration to streamline the initial licensure process for assisted living communities in the state.

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5 predictions about the future of senior living

CEOs from five senior living providers gazed into their crystal balls and shared five predictions about the future of the industry during the annual meeting of the Assisted Living Federation of America.

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