Marketing

Social media use triples among seniors

If your facility isn't on social media, the latest results from a Pew Research Center survey, could convince you to change your marketing plan.

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Health Care REIT become Welltower

Toledo-based Health Care REIT rebrands itself to reflect its evolving mission and synchronize with changing business models. Name change becomes official on September 30.

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Market senior living facilities even when beds are full

Developing a marketing strategy helps ensure beds are occupied and facilities generate revenue without relying on expensive placement agency referrals. 

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Rating app Yelp adds nursing home reviews

The popular rating app has partnered with ProPublica to add nursing homes and hospitals to its repertoire.

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5 best practices for social media

Twitter, Facebook, LinkedIn... What does social media have to do with the business of assisted living? The social media staff at Evangelical Lutheran Good Samaritan share their tips for using social media wisely and well.

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Improving your website on a budget

Three long-term care marketing professionals weigh in on the 5 things any community can do to make its website more friendly to prospective customers, even on a tight budget.

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Survival of the fittest

It’s never too late to start taking care of the body that takes care of you. Maintaining strength, muscle tone and confidence are instrumental in positive aging.

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Report: Nursing homes inflate staff numbers for better Nursing Home Compare ranking

A Center for Public Integrity report shows as many as 80 percent of nursing homes are inflating their staffing levels on Medicare.gov for higher rankings.

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Providing an open environment for honest feedback

From customer satisfaction surveys to resident councils and hallway suggestion boxes—how welcoming is your process for receiving feedback on the good, the bad and the ugly?

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The rainbow connection: Making your facility LGBT friendly

For some LGBT seniors, assimilation—not exclusion—in LTC is the goal. Tips to make diversity a positive influence in your community.

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