Marketing

10 ways to serve a diverse population

Diversity is more than a buzzword or a fad. It's a movement to be more accepting and inclusive. In order to serve a diverse population, members must first be treated as individuals.
 
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MatrixCare launches next generation CRM

The new system builds on the company's 25-year success with long-term care leads tracking and marketing solutions.

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Marketing leads: Quality vs. quantity

Got leads? Spending a bit more time time on each lead can matter more than the number of leads contacted, according to a new study.

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AL, memory care costs keep rising, especially in South

Seniors can expect to pay $99 to $125 per month more for assisted living and memory care compared to 2014, especially in the Southern states.

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Census success north of 90

Keeping units filled can be a struggle for CCRCs, especially in a sluggish economy. We asked successful CCRC operators to share their secrets to boosting census above 90 percent—and keeping it there.

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4 marketing strategies long-term care gets wrong (and how to fix them)

Long-term care providers need to take care to address their marketing shortcomings because getting the word out about their facility is key to their long-term success.

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Predatory legal advertising: How nursing homes can respond

Legal advertisements that aim to exploit nursing homes often hit way below the belt, and nursing homes have the right to challenge them. Legal expert Alan C. Horowitz, JD, RN, explains what nursing homes can do to fight back against misleading and deceptive legal advertisements.

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Congress to consider VA provider agreement legislation

Will veterans soon be able to obtain care from non-VA LTC facilities? Long-Term Living's Washington reporter Bob Gatty takes a look at the proposed care model.

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One-on-one with… Doug Leidig

The economy has been a challenge for some CCRCs in recent years, but what’s next for CCRCs? Asbury Communities President and CEO Doug Leidig discusses the opportunities and challenges for this market sector.

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Speak to ME: Turning LTC advertising into engagement

Those old-school flyers and print ads may not be the best way to entice today’s seniors to become site visitors. A panel of experts offers some new ideas on how to engage seniors towant to learn about your community.

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