Marketing

Census success north of 90

Keeping units filled can be a struggle for CCRCs, especially in a sluggish economy. We asked successful CCRC operators to share their secrets to boosting census above 90 percent—and keeping it there.

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4 marketing strategies long-term care gets wrong (and how to fix them)

Long-term care providers need to take care to address their marketing shortcomings because getting the word out about their facility is key to their long-term success.

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Predatory legal advertising: How nursing homes can respond

Legal advertisements that aim to exploit nursing homes often hit way below the belt, and nursing homes have the right to challenge them. Legal expert Alan C. Horowitz, JD, RN, explains what nursing homes can do to fight back against misleading and deceptive legal advertisements.

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Congress to consider VA provider agreement legislation

Will veterans soon be able to obtain care from non-VA LTC facilities? Long-Term Living's Washington reporter Bob Gatty takes a look at the proposed care model.

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One-on-one with… Doug Leidig

The economy has been a challenge for some CCRCs in recent years, but what’s next for CCRCs? Asbury Communities President and CEO Doug Leidig discusses the opportunities and challenges for this market sector.

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Speak to ME: Turning LTC advertising into engagement

Those old-school flyers and print ads may not be the best way to entice today’s seniors to become site visitors. A panel of experts offers some new ideas on how to engage seniors towant to learn about your community.

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Social media use triples among seniors

If your facility isn't on social media, the latest results from a Pew Research Center survey, could convince you to change your marketing plan.

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Health Care REIT become Welltower

Toledo-based Health Care REIT rebrands itself to reflect its evolving mission and synchronize with changing business models. Name change becomes official on September 30.

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Market senior living facilities even when beds are full

Developing a marketing strategy helps ensure beds are occupied and facilities generate revenue without relying on expensive placement agency referrals. 

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Rating app Yelp adds nursing home reviews

The popular rating app has partnered with ProPublica to add nursing homes and hospitals to its repertoire.

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